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The fanboys flocked. The tech press praised. (Well, mostly.) On Tuesday, Apple introduced the long-awaited iPhone 6, the company’s first new smartphone model since iPhone 5’s debut two years ago. In fact, Apple rolled out two new iPhone 6 models — both with larger screens and faster processors. The new iPhones are notable for three key improvements over their predecessors.
In just the past few years, digital ad spending in the automotive industry has risen quickly, and this growth shows no signs of stopping. According to eMarketer, the auto industry spent a staggering $5.11 million on digital advertising in 2013. This year, that number will rise about 14.4 percent to $5.85 million.
While typography might not be a water-cooler topic, it has over the past few years emerged from design circles and entered our wider industry discourse. Choosing the right font for any form of written communication material has become a concern no longer confined to single departments, especially in the case of brands.
Agencies are pushing for transparency from publishers on all fronts, but viewability has by far become their most pressing priority. Industry chatter says that around 50 percent of ads aren’t viewable — though a recent study found that it’s closer to 40 percent. Agencies, quite reasonably, want to know their ads are being seen. At least one major player is setting new rules.
The online GRP is here, and it should be giving smaller publications pause. And when we say smaller, we mean everyone smaller than Facebook. Rather than trading in the lingua franca of digital media — clicks, impressions, plays — Facebook is measuring its video reach in online GRPs, and the rest of the industry can’t be far behind. It makes sense.
This is the second part of the “Mobile display ads know-hows” series sharing brief best practice insights from Celtra’s Q1 vertical-specific display advertising benchmark reports. For decades, television was considered a second-tier entertainment medium. Movie stars went on late night shows to promote their newest feature, but wouldn’t consider starring in a television show themselves.
The post Celtra’s Content Channe ...
Two years ago, the debate over HTML5’s future was fierce. Naysayers painted the programming language as immature and insecure, while the anti-Flash crowd called Adobe’s system closed and limited. Today, legacy ad formats are just starting to break free of Flash, ushered toward HTML5 by mobile’s growing audience.
This is the capstone to the series the “Social Retailer” series exploring how retailers are engaging with social platforms. This series is sponsored by Celtra, the global leader for rich media mobile ad creation, serving and analytics. It is written by Greg Roth, vp of social for Celtra. In August of 2007, Facebook opened its doors to the general public and quickly emerged as ...