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Whether it’s a text message from Express for a “20% off a $50+ purchase” deal or the instant video for Age of War at the end of a Ruzzle game, lately it seems that nearly every experience on our phones involves some sort of brand communication. Now that marketers have determined mobile is an effective method of reaching target audiences, more and more brands are beginning to ...
"Give us your email address and we'll give you great deals." These seductive words charm millions of customers every day eager to get a good deal from their favorite retailer. Unfortunately, soon after signing up for these deals, the emails often hit the junk mail folder, never to be seen by the intended recipient.
Margarine, potatoes, artificial intelligence, Femat's Last Theorem, steam tractors, canned goods. The common link? Sweepstakes. Dating from the 15th century, sweepstakes have been used to motivate the masses — incentivized, of course, by a handsome prize. The aforementioned inventions were the result of governments, companies and individuals calling on the public to solve ma ...