Chad Kearns

  • How the Digital Marketer Must Change as Automation Grows

    Image credit: ChiefMarTec.com As the hype around marketing automation fades and evolves into a regular part of the marketer’s job description, evaluation and adoption of automated technology and platforms (“Martech”) is growing to become a competency requirement for marketers across our industry.

    Chad Kearns/ Portent, Incin How To's- 15 readers -
  • Why Every Marketer Should Spend a Month Time Tracking

    If you’re not tracking your own hours as well as those of your team, I’m here to convince you to start today. Time tracking task by task isn’t fun. It can seem trivial for some and scary for others. But with effective time tracking and analysis, the payoffs in identifying bottlenecks in current work processes can be game-changing for your team.

    Chad Kearns/ Portent, Inc- 19 readers -
  • Work Smarter Not Harder in Digital Marketing

    Walk through any professional services office around the country and I bet you’ll hear a similar theme when asking executives, managers, and practitioners about their workload- ‘there’s never enough time in the day.’ It happens all the time at Portent. I hear it from our team and I hear it from our clients.

    Chad Kearns/ Portent, Inc- 25 readers -
  • 13 Places to Look on Your Next Google AdWords Account Audit

    Auditing your Google AdWords account on a quarterly or semi-annual basis is a great way to step back from the day-in, day-out management grind to find gaps in performance or areas for expansion to help boost overall performance. While some marketing managers and business owners know the importance of stepping back to review an AdWords account, many don’t know where to start wh ...

    Chad Kearns/ Portent, Incin Paid Search Google- 23 readers -
  • Short Term Growth: Jump Start your Digital Marketing Today

    From businesses ready to go to market with a new product or service, to companies with a longstanding history but little digital presence, business owners, investors, CEOs, and marketing managers are always looking for quick wins when it comes to getting started with their digital marketing initiatives.

    Chad Kearns/ Portent, Inc- 29 readers -
  • Why Can’t I See My PPC Ads?

    One of the most common questions our clients ask us when starting a new PPC campaign is “Where are my ads? I searched for my keywords and didn’t see my ad.” This is a reasonable question. They are paying for clicks. So how come they can’t trigger ads themselves? It’s important to understand the internal and external factors that might prevent your ads from triggering 100% of the time.

    Chad Kearns/ Portent, Inc- 19 readers -
  • Building Successful PPC: Tracking Success

    Now that we have built the account structure, populated the ad groups with keywords, wrote compelling ad copy and added in ad extensions, it is time to go. Hold Your Horses. Are you set up to track performance? Having the ability to track the success of paid search campaigns is vital to the success of our efforts.

    Chad Kearns/ Portent, Incin Paid Search- 17 readers -
  • How to Setup a Google AdWords Remarketing Campaign

    Remarketing campaigns through Google AdWords offer advertisers an additional tactic to drive potentially high value visitors back to their website in an effort to grow overall conversion figures. Remarketing campaigns allow businesses to stay connected with their target audience after they leave their website by showing ads to them on other websites across the web.

    Chad Kearns/ Portent, Inc- 14 readers -
  • 6 Keys to Great PPC Ad Copy

    Through pay-per-click marketing, businesses have the opportunity to create highly targeted advertising campaigns in an effort to reach their most valuable customers online. For many businesses that cannot compete in the organic rankings for their most important keywords, paid advertising provides an outlet to get in front of the right customers at the very top of the search results.

    Chad Kearns/ Portent, Incin Paid Search- 19 readers -
  • 7 Easy Ways to Stop Wasting Money in Google AdWords

    Unfortunately, many digital marketers have experienced it first hand or know of someone who has. One way or another, we all know a story of advertisers losing money through pay-per-click marketing campaigns via Google AdWords. Losing money on Google AdWords is much easier than you might think. With all of the intricate campaign-level settings, setup required, keyword research ...

    Chad Kearns/ Portent, Incin Paid Search Google- 27 readers -