- Our Blog
Walk through any professional services office around the country and I bet you’ll hear a similar theme when asking executives, managers, and practitioners about their workload- ‘there’s never enough time in the day.’ It happens all the time at Portent. I hear it from our team and I hear it from our clients.
Auditing your Google AdWords account on a quarterly or semi-annual basis is a great way to step back from the day-in, day-out management grind to find gaps in performance or areas for expansion to help boost overall performance. While some marketing managers and business owners know the importance of stepping back to review an AdWords account, many don’t know where to start wh ...
From businesses ready to go to market with a new product or service, to companies with a longstanding history but little digital presence, business owners, investors, CEOs, and marketing managers are always looking for quick wins when it comes to getting started with their digital marketing initiatives.
One of the most common questions our clients ask us when starting a new PPC campaign is “Where are my ads? I searched for my keywords and didn’t see my ad.” This is a reasonable question. They are paying for clicks. So how come they can’t trigger ads themselves? It’s important to understand the internal and external factors that might prevent your ads from triggering 100% of the time.
Now that we have built the account structure, populated the ad groups with keywords, wrote compelling ad copy and added in ad extensions, it is time to go. Hold Your Horses. Are you set up to track performance? Having the ability to track the success of paid search campaigns is vital to the success of our efforts.
This post is the second in a six-part series written by Portent’s small business team outlining the fundamentals in building your first PPC account through Google AdWords. Follow along in our six-part series as we will be laying down the knowledge detailing best practices for setting yourself up for PPC success.
This post is the first in a six-part series written by Portent’s small business team outlining the fundamentals of building your first PPC account through Google AdWords. Follow along in our six-part series as we will be laying down the knowledge detailing best practices for setting yourself up for PPC success.
Remarketing campaigns through Google AdWords offer advertisers an additional tactic to drive potentially high value visitors back to their website in an effort to grow overall conversion figures. Remarketing campaigns allow businesses to stay connected with their target audience after they leave their website by showing ads to them on other websites across the web.
Wouldn’t it be great if you could get all of your Google AdWords e-commerce data in one, easy to read dashboard? Using custom dashboards in Google Analytics, you can! Creating these custom dashboards from the ground up can be a time-consuming and frustrating process if you don’t know what you’re doing.
Through pay-per-click marketing, businesses have the opportunity to create highly targeted advertising campaigns in an effort to reach their most valuable customers online. For many businesses that cannot compete in the organic rankings for their most important keywords, paid advertising provides an outlet to get in front of the right customers at the very top of the search results.
Unfortunately, many digital marketers have experienced it first hand or know of someone who has. One way or another, we all know a story of advertisers losing money through pay-per-click marketing campaigns via Google AdWords. Losing money on Google AdWords is much easier than you might think. With all of the intricate campaign-level settings, setup required, keyword research ...
Occupying your competitor’s SERP space with a pay-per-click ad provides the ability to capture traffic and convert visitors into customers who may have had previous intentions of spending their money elsewhere. While bidding on the branded terms of your competitors is not an innovative practice, poor execution is something we see over and over again.
Last December, PPC Essentials, Portent’s pay-per-click service offering designed for growing small businesses, took a leap of faith in positioning ourselves as an entity offering services separately from Portent’s enterprise-level internet marketing services. One essential element of this transition was to create a new website for ourselves that would completely separate us fro ...