Chad Pollitt

  • Marketo, HubSpot and Oracle Just Got Lapped by Artificial Intelligence

    There’s a lot of buzz around Artificial Intelligence (AI), machine learning and natural language processing. Platforms such as these reveal insights from large amounts of unstructured data. That’s how Facebook is able to recognize faces in photographs with nearly 98% accuracy. It’s this technology that powers much of the managed services technology behind programmatic native advertising.

    Chad Pollitt/ Relevance- 17 readers -
  • How Google Ruined Content Marketing

    Fresh off the heels of this year’s Content Marketing World, many of us are feeling rejuvenated and excited for our industry. There were countless takeaways to be had, but the biggest wasn’t from any speaker. The greatest takeaway I learned was from my content promotion session audience – Google ruined content marketing. That’s right, ruined it.

    Chad Pollitt/ Relevancein Affiliate Paid Search Content Google How To's- 15 readers -
  • How to Scale Native Advertising for Content Distribution

    Many marketers exploring native advertising for the first time are going directly to networks like Taboola, Adblade, Outbrain and Revcontent, and/or they’re going directly to publishers for sponsored content. This is what Peyman Nilforoush, CEO and Co-founder of inPowered, calls “Native 1.0.” While the networks mentioned above do provide a level of scalability, marketers are s ...

    Chad Pollitt/ Relevance- 9 readers -
  • 2016 Native Advertising Trends for Publishers

    According to a study released late last year by Adyoulike, worldwide spending on native advertising will soar to over $59 billion in 2018. Cisco’s The Zettabyte Era – Trends and Analysis found that global IP traffic will increase nearly threefold over the next five years. This means more eyeballs and more demand for content.

    Chad Pollitt/ Relevance- 19 readers -
  • Why the Sales Funnel is Alive and Well and Living on the Web

    Do a quick search for phrases around the death of the sales funnel. There’s article after article opining that the sales/marketing funnel is dead because the buyer’s journey is no longer linear. Makes sense, right? Ok, so let’s abandon the funnel since it’s dead. No way. You’d have to pry it out of my dead cold hands to get me to abandon the sales funnel.

    Chad Pollitt/ Relevance- 13 readers -
  • The Macroeconomics of Native Advertising

    The introduction of the Internet to US households in the early 90’s has forever changed the media landscape and how consumers discover and engage with content. From the very first banner ad to the present day machine learning and programmatic media buys, paid media has seen many innovative iterations over these few decades.

    Chad Pollitt/ Relevancein Paid Search Content- 22 readers -
  • We’ve Lost 17% of Our Social Traffic in the Last 12 Months, but…

    This title is of course reminiscent of the now famous Buffer article recently published entitled “We’ve Lost Nearly Half Our Social Referral Traffic in the Last 12 Months.” You read that right; Buffer lost nearly 50 percent of their social traffic, year-over-year. How could this be? What’s happening out there in social land? The article opines that Mark Schaefer’s content shock ...

    Chad Pollitt/ Relevancein Social- 20 readers -
  • 6 Bold Predictions for Digital Marketing in 2016

    As 2015 begins to wind down, the prediction posts pontificating what the next year has in store have begun to ramp up. This has become something of an annual tradition for marketers and this season is no exception. What will digital marketing in 2016 look like? There’s no way of knowing for sure, but below is how I see things shaping up for next year. 1.

    Chad Pollitt/ Relevancein Content- 36 readers -
  • 10 Effective Marketing Lessons from Sun Tzu’s “The Art of War”

    Sun Tzu’s “The Art of War” was written in the second century BC. He was a high-ranking general in the Chinese military and wrote one of the most influential strategic and tactical military books in history. The book’s influence can be felt in both the East and the West today—not just in the military sciences, but in law, government and business, too.

    Chad Pollitt/ Relevance- 17 readers -
  • Is Display Advertising Really in Trouble?

    It’s no secret that many consumers are fed up with banner advertising. That’s one reason why ad blocking software adoption is gaining in popularity worldwide. It’s not just consumers, either. Many marketers complain about their effectiveness, too. Publishers are stuck in between both party’s complaints and many of them are reacting to this pressure.

    Chad Pollitt/ Relevancein Display- 21 readers -
  • 4 Ways to Accelerate B2B Lead Acquisition

    Lead generation at all stages of the sales and marketing funnel isn’t easy. There are many different approaches, strategies, tactics and techniques, and no one person has all of the answers. However, the basic B2B formula online looks like what we call inbound marketing today. That’s all good, but with the plethora of businesses adopting inbound marketing, it’s never been hard ...

    Chad Pollitt/ Relevance- 22 readers -
  • A Practical Guide to B2B Marketing with Attitude

    Published 1 min ago 41 With over 25 years of marketing experience, Carro Ford has seen our field evolve to what it is today. This experience has allowed her to curate an incredible mix of both marketing and PR tactics in her latest book, “The Smartass Marketer’s Handbook: A Guide to B2B Marketing with Attitude.

    Chad Pollitt/ Relevancein Content- 19 readers -
  • Stop Wasting Your Time Listening to the Content Marketing Echo-Chamber

    Published 5 mins ago 47 The group-think content marketing echo-chamber has been around since I entered this business last decade. It’s very pervasive and cascades down our Twitter streams on a daily basis. However, there’s a lot more stuff in it today. It must be really frustrating to a newbie that decides to start a marketing career – constantly being told B.S.

    Chad Pollitt/ Relevancein Content- 18 readers -
  • How to Attract Over 50K Subscribers in 6 Months

    At least a couple of times every week for the last six months I have been asked pretty much the same question everywhere I go. Whether I’m at a conference or event, networking, or doing an interview or podcast, everyone wants to know how we took Relevance – the world’s first digital magazine solely dedicated to content promotion, news, and insights – from zero subscribers upon ...

    Chad Pollitt/ Content Marketing Institutein Social EMail How To's- 18 readers -
  • Facebook Is Now in the Content Syndication Business

    Published 1 min ago 43 If you weren’t already aware, Facebook officially unveiled what it calls “Instant Articles” this past week. This feature gives publishers (currently just beta participants) the ability to fully syndicate entire articles on Facebook. On its surface, this looks like an incredible opportunity for publishers to get their content in front of new audiences.

    Chad Pollitt/ Relevancein Social Content Facebook- 21 readers -