chadd powell

  • A Primer On Facebook Remarketing

    December 13, 2016 Remarketing is an important tool in the digital advertiser’s toolbox. It’s so important that almost every single advertising platform includes some form of it. Being able to reach out to people once you have some knowledge of their intent with your brand can lead to increased conversions and lower costs.

    PPC Heroin Social Facebook- 10 readers -
  • Create Remarketing Audiences Without Users Ever Leaving Facebook

    November 11, 2016 We, as marketers, often create remarketing campaigns as if we’re following a recipe. Create ads and target an audience. Create audiences based on the website behavior of those who clicked on the ads from step 1. Show different ads to the people who clicked on the ads, but didn’t convert. Hopefully, the people come back and convert.

    PPC Heroin Social EMail Facebook- 14 readers -
  • What You Need To Know About The New Facebook Campaign Planner

    October 12, 2016 Facebook recently released a new tool for its advertising platform aimed at helping advertisers plan their campaigns. Called Campaign Planner, it’s meant to help advertisers get a handle on the reach and frequency of their campaigns before they are launched. It specifically promotes three key features that can help advertisers.

    PPC Heroin Social Facebook How To's- 11 readers -
  • 3 Quick Facebook Optimizations To Charge Up Your Performance

    September 2, 2016 If you’re coming from AdWords or Bing, Facebook can seem like it lacks many customization options. The lack of options can leave advertisers feeling like they lack control in how their campaigns are behaving. Some of the lack of customization seems to be by design as Facebook likes to guide users toward its auto-optimized bidding and ad serving tools, but ...

    PPC Heroin Facebook- 9 readers -
  • Where You Should Focus Your Facebook Brand Awareness Efforts

    July 15, 2016 When you launch a new product you often need to build awareness. Many types of marketing channels, both organic and paid, can serve a purpose in generating awareness, but social platforms (generally) and Facebook (specifically) are tailor made to spread content from person to person.

    PPC Heroin Facebook- 8 readers -
  • Should Facebook Be At The Top Of Your Mobile Strategy?

    Mobile. We as advertisers know it’s important. Google tells us, Microsoft tells us, and intuitively every time we use our mobile devices we know it. As more traffic funnels in from mobile devices, platforms are trying to adapt and so are we as advertisers. This is why Facebook’s 2015 Q1 earnings report got my attention, but first let’s lay out a couple of the big issues with ...

    PPC Heroin Social Mobile Facebook- 1 readers -
  • Don’t Let Google Shopping Campaigns Trip You Up

    It’s been just about a year since Google officially replaced Product Listing Ads (PLAs) with the new and updated Shopping campaigns. Shopping campaigns provide everything an online shop could want: prime real estate on search pages, attention grabbing images, and hyper relevance to searcher intent.

    PPC Heroin Google- 8 readers -