chadd powell

  • Facebook Custom Audience Targeting Updates

    September 7, 2017 Almost a year ago I wrote about the ability to build remarketing audiences in Facebook without a user having to actually leave Facebook and visit a site. It’s a unique way to try and “meet” people where they are and learn something about them. It’s also a pretty powerful technique for filtering out your best potential customers and then later remarketing to ...

    PPC Heroin Social Facebook- 11 readers -
  • Saving Time with the Facebook Power Editor

    August 9, 2017 When it comes to creating campaigns and ads in Facebook we’re always looking to be faster and more efficient with our time. While the default Ads Manager does a great job of walking you through the creation process, it’s tutorial-oriented approach can slow you down. Trying to launch campaigns and ads at any kind of scale can be very tedious when only using the Ads Manager.

    PPC Heroin Social Facebook- 15 readers -
  • Troubleshooting Facebook Advertising: Don’t Forget the Pixel

    July 13, 2017 With so many things going into a successful Facebook ad campaign, it’s easy to overlook the basics when troubleshooting the performance of an account. We often get caught up examining every square inch of our audience, trying to find where we went wrong on bidding, or fretting over whether our ads could be better.

    PPC Heroin Social Facebook- 17 readers -
  • Tips For Using Facebook Lookalike Audiences

    June 12, 2017 Lookalike audiences have been a standard tool for digital marketers for quite some time, but they don’t always get top marks for performance. While having an audience created for you is great, it can be difficult to understand exactly what you should be doing to optimize them. While there is a lot of automation in the creation of lookalikes, you as a marketer ...

    PPC Heroin Affiliate Social Facebook- 12 readers -
  • Perform Better Analysis With Facebook Integrated Tools

    May 12, 2017 Let’s face it. Analyzing marketing data regardless of platform or channel dominates digital marketing. We spend increasingly larger amounts of time trying to understand what our ad efforts are accomplishing, troubleshooting problem spots, and making optimizations based on that data.

    PPC Heroin Social Facebook- 22 readers -
  • 3 Ways Facebook Automation Can Help You Manage Ads

    February 17, 2017 Automation. It’s being discussed everywhere from self-driving cars to Bing’s Associate Account Manager in a Box. While some fear it and others welcome it, it’s already been around us in the digital marketing space for a while. If you’ve created automated PPC reports, used automated bidding rules, or ever relied on things like targeted CPA, you’ve been u ...

    PPC Heroin Affiliate Social Paid Search Facebook- 16 readers -
  • 3 Tips To Better Understand Your Facebook Audiences

    January 24, 2017 Facebook advertising is all about audiences and how we choose to target them. Gaining insights into those audiences is a core concern among advertisers. From understanding site visitors to fans of your page to lookalike audiences, getting a grasp on who those people are can help you optimize and develop your ad strategies.

    PPC Heroin Social Facebook- 15 readers -
  • A Primer On Facebook Remarketing

    December 13, 2016 Remarketing is an important tool in the digital advertiser’s toolbox. It’s so important that almost every single advertising platform includes some form of it. Being able to reach out to people once you have some knowledge of their intent with your brand can lead to increased conversions and lower costs.

    PPC Heroin Social Facebook- 13 readers -
  • Create Remarketing Audiences Without Users Ever Leaving Facebook

    November 11, 2016 We, as marketers, often create remarketing campaigns as if we’re following a recipe. Create ads and target an audience. Create audiences based on the website behavior of those who clicked on the ads from step 1. Show different ads to the people who clicked on the ads, but didn’t convert. Hopefully, the people come back and convert.

    PPC Heroin Social EMail Facebook- 27 readers -
  • What You Need To Know About The New Facebook Campaign Planner

    October 12, 2016 Facebook recently released a new tool for its advertising platform aimed at helping advertisers plan their campaigns. Called Campaign Planner, it’s meant to help advertisers get a handle on the reach and frequency of their campaigns before they are launched. It specifically promotes three key features that can help advertisers.

    PPC Heroin Social Facebook How To's- 15 readers -
  • 3 Quick Facebook Optimizations To Charge Up Your Performance

    September 2, 2016 If you’re coming from AdWords or Bing, Facebook can seem like it lacks many customization options. The lack of options can leave advertisers feeling like they lack control in how their campaigns are behaving. Some of the lack of customization seems to be by design as Facebook likes to guide users toward its auto-optimized bidding and ad serving tools, but ...

    PPC Heroin Facebook- 12 readers -
  • Where You Should Focus Your Facebook Brand Awareness Efforts

    July 15, 2016 When you launch a new product you often need to build awareness. Many types of marketing channels, both organic and paid, can serve a purpose in generating awareness, but social platforms (generally) and Facebook (specifically) are tailor made to spread content from person to person.

    PPC Heroin Facebook- 10 readers -