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The new super-breed of business, a hybrid between profit and purpose. A business model that makes the world better and i ...
Last week, Oprah announced she’ll be donating $1000 per day to homeless puppies, but you won’t believe what happened next! Clickbait is not a sustainable way to develop effective website content. In my definition, effective website content and copy is the junction between content marketing and search engine marketing.
What does it take to become a successful video-blogger (vlogger) like PewDiePie, who rakes in a jaw-dropping $7 million each year from his YouTube channel? A sense of humor or an extremely high tolerance for Kinder egg-opening can go a long way, but if this doesn’t come naturally, you’re going to have to read on. People Magazine recently sponsored and covered VidCon 2015.
Search engine marketers won’t survive as one-trick ponies amongst fluctuating search algorithms mapping an ever-changing digital marketing landscape. The ongoing pressure to account for conversions weighted against the oncoming era of consumer-driven, usability-level personalization is immense. Digital marketers now have to account for more channels than ever before.
Finding a native ad attached to a landing page is like spotting Bigfoot. Image source. Many marketers seem to be confused when it comes to native advertising. This became clear to me recently while moderating a panel on native advertising featuring digital marketing, advertising and PR professionals, a conversation that mirrored what I later read in a native ad study conduct ...