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One of Facebook’s newest ad units introduced in the past year is the nifty “Lead Generation” ad unit. Facebook’s lead gen ad unit is best used when your client wants to optimize around direct con ...
Carousel ads are currently one of the most popular ad units on Facebook; they rolled in after the original Link ad and before the new-fangled Lead Generation ad unit. Our clients have seen spectacular ...
5 Critical Reports to Pull from Facebook’s Ads Manager Posted: 04.14.2016 There are a handful of key reports that we can pull from Facebook’s Ads Manager for in-depth analysis of campaigns and ad sets in order to keep track of performance for our clients. We will lay out 5 useful reports to pull below, and the process involved in building them out on Ads Manager. 1.