charissa yee

  • The Year of the Supershopper

    We all have that friend - the one who somehow knows the latest brands, the season’s must-have products, and where to find the best deals at the snap of a finger. In years past, this friend was an enigma, making us wonder how does he (she?) do it? Today, we can all be that friend. With the ability to instantly discover, research, and purchase, shoppers around the world are more ...

    Inside AdWords- 70 readers -
  • Click-to-message ads bring a new and easy way to talk to customers

    If you’re inviting a friend to dinner or asking them about the best hotels in New York City, you’re probably doing it through mobile messaging. Nearly two thirds of smartphone owners use messaging more than five times a day to communicate with others.1 And people aren’t limiting their use of messaging to social communications - 65% of consumers say they’d consider using messagin ...

    Inside AdWordsin Paid Search- 12 readers -
  • Search audience ad innovations see strong momentum

    Consumer expectations for immediacy and relevance are higher than ever, and successful brands are those that connect with consumers in those critical moments — the I-want-to-know, I-want-to-go, I-want-to-buy moments. Based on our deep understanding of intent and context, we’ve built products like remarketing lists for search ads (RLSA) and Customer Match to help you be there an ...

    Inside AdWordsin Affiliate- 13 readers -
  • New digital innovations to close the loop for advertisers

    Mobile phones have created new ways for consumers to engage with brands, often blurring the physical and digital worlds. People research products online and go into a store to buy. They see a brand on TV and then go online to learn more. Or they watch mobile videos on their commutes that inspire them to book a trip when they’re back home on their laptops.

    Inside AdWords- 21 readers -
  • Google delivers new app and video ad innovations for the mobile-first world

    When I started at Google 13 years ago, I was an ad tech engineer building products based on the idea that an online ad is only effective if it leads to a click and a purchase. It sounded simple at the time, but it’s revolutionized the way brands connect with consumers. Today, our industry is adjusting to another revolution, and it’s all thanks to the tiny device we carry with ...

    Inside AdWordsin Google- 8 readers -
  • Expanded text ads: more time to test and iterate

    Earlier this year, we introduced expanded text ads so advertisers can provide more information about your business right in your search ad. While many have seen great results with the new, longer ad format, some advertisers are still learning how to use it effectively. To make sure you have ample time to test and iterate your expanded text ads for the holidays, we are giving ad ...

    Inside AdWords- 11 readers -
  • Gearing up for the holidays: how big brands plan to reach shoppers this year

    Mobile has forever changed the way people shop. A shopper's smartphone is there for them anytime, anywhere in countless micro-moments. The question for retailers is: are you prepared to meet these shoppers in the moments that matter most? Learn how best in class retailers are looking to be there and be useful to shoppers no matter where they’re discovering, researching or purchasing.

    Inside AdWords- 9 readers -
  • Fine-tuning the layout of search ads on Google Play

    Google Play reaches more than a billion people on Android devices in over 190 countries — providing a platform for consumers to find the coolest new apps and enjoy the latest music, movies, and books. We introduced search ads on Google Play last year to improve app discovery and help developers reach users right when they’re looking for new apps to install.

    Inside AdWords- 9 readers -
  • Track your goals with campaign groups and performance targets

    AdWords provides powerful tools to help advertisers grow their business. For example, if you’re about to launch a new holiday campaign, you can use TrueView ads on YouTube along with banner ads on the Google Display Network to drive brand awareness and more holiday sales. To make it easier for you to track and forecast the performance of these campaigns against your advertising ...

    Inside AdWords- 8 readers -
  • Shop the Look on Google

    Ninety percent of smartphone users say they aren’t absolutely sure of the specific brand they want to buy when they begin shopping1 and nearly half of US readers consult blogs to find new trends and ideas2. To help people discover and explore products and brands in these I-need-some ideas moments, we’ve been focused on building ads experiences, such as Showcase Shopping ads and ...

    Inside AdWords- 10 readers -