charissa yee

  • Get visitors to your landing page faster with parallel tracking

    As technology enables more assistive experiences, consumer's expectations for seamless web experiences are now higher than ever before. In fact, a one second delay in mobile page load can decrease conversions up to 20%.1 But when someone clicks an ad with URL tracking, this can cause a delay that prevents them from reaching a website for hundreds of milliseconds.

    Inside AdWords- 12 readers -
  • Smarter Attribution for everyone

    Cross-posted from the Google Analytics blog. In May, we announced Google Attribution, a new free product to help marketers measure the impact of their marketing across devices and across channels. Advertisers participating in our early tests are seeing great results. Starting today, we’re expanding the Attribution beta to hundreds of advertisers.

    Inside AdWordsin Affiliate Paid Search- 10 readers -
  • The new AdWords experience is now available to everyone

    When we first announced the rollout of the new AdWords experience, our goal was simple: to introduce a faster and more intuitive AdWords that's focused on helping you reach your business goals. Starting today, the new AdWords experience is available to all advertisers. Get more done, faster First, you’ll notice that your account pages load faster—on average, 20% faster—so you ...

    Inside AdWordsin Paid Search- 7 readers -
  • Bring more foot traffic to your business with YouTube and Display ads

    This year, around 90% of global sales will happen in a physical store.1 To bring more shoppers through the door, businesses need tools to efficiently reach nearby consumers and measure their campaign performance across channels. That's why we introduced store visits measurement back in 2014. Since then, businesses around the world have measured over 7 billion store visits in AdWords.

    Inside AdWords- 11 readers -
  • Find more of your “star” customers with Universal App Campaigns

    We recently announced that we'll be moving all AdWords app install campaigns to Universal App Campaigns (UAC). Starting on October 16th, all new app install campaigns created in AdWords will run on UAC. Existing Search, Display and YouTube app promo campaigns will stop running on November 15th, so it’s important to start upgrading to UAC as soon as possible.

    Inside AdWordsin Mobile- 17 readers -
  • Changes to Google Shopping in Europe

    Shopping ads help retailers and brands connect with shoppers whether they’re at home, on the go or in the store. Starting today, Comparison Shopping Services have a new opportunity to use Shopping ads to advertise on Google.com in EEA countries1 and Switzerland on behalf of retailers they represent.

    Inside AdWords- 3 readers -
  • Universal App Campaigns: Optimize for the Right In-app Action

    As you may have heard, we'll be moving all AdWords app install campaigns to Universal App Campaigns (UAC) later this year. With UAC, you can reach the right people across all of Google’s largest properties like Google Search, Google Play, YouTube and the Google Display Network — all from one campaign.

    Inside AdWordsin Mobile- 10 readers -
  • Know Their Intention, Get Their Attention: New Ways to Connect and Measure on YouTube

    We look at our phones while we watch TV. We watch TV on our phones while we walk to work. We work on our laptops while we cast video to a set-top box. We spend the majority of our days connected, often via multiple devices—so much so that reach has become a commodity in advertising. And while reach is plentiful, attention is scarce. Unless we’re talking about online video.

    Inside AdWordsin Social- 27 readers -
  • Supercharge your call-only ads with ad extensions

    When people want dedicated service or to get specific questions answered, they often pick up the phone to speak to a real person. Advertisers also drive more value from having these direct conversations with customers - on average, calls convert three times better than web clicks. Hundreds of thousands of advertisers are already using call-only ads to generate more phone calls from mobile search.

    Inside AdWords- 12 readers -
  • Ring in the holidays with new Merchant Center tools

    High quality product information is the foundation for connecting retailers with the most qualified customers on Google Shopping. Luckily, getting your product data in shape has never been easier with new Merchant Center tools. The new feeds experience and Opportunities are here just in time for you to win this holiday season.

    Inside AdWords- 12 readers -
  • Get a panoramic view of your data with dashboards

    Every business has its own unique set of reporting needs -- from determining which keywords drive the most website traffic to understanding the top performing mobile search ads over time. Having a consolidated, and comprehensive view of how your account is doing helps you spend less time creating reports, and more time identifying new opportunities.

    Inside AdWords- 13 readers -
  • Universal App Campaigns: Steer Performance with Creative Assets

    We recently announced that we'll be moving all AdWords app install campaigns to Universal App Campaigns (UAC) later this year. With UAC, you can reach the right people across all of Google’s largest properties like Google Search, Google Play, YouTube and the Google Display Network — all from one campaign.

    Inside AdWordsin Mobile- 12 readers -
  • Speed up your search text ads with AMP landing pages

    People expect to get things done in ‘one step’ or ‘one second’. Whether it’s finding the cheapest flight or ordering takeout, they demand fast and seamless mobile experiences. Did you know that for every second it takes for a retail website to load, conversions fall by up to 20%?1 In other words, if you’re sending your customers to slow-loading landing pages, you’re missing out ...

    Inside AdWordsin Paid Search- 18 readers -
  • New reporting to show how often your Shopping ad is in the top spot

    The holiday season is right around the corner - are your Shopping campaigns prepared to maximize increased shopping traffic? To help you get a head start identifying product data gaps and measuring your competitiveness in Shopping campaigns, we’re rolling out product status reporting and absolute top impression share.

    Inside AdWordsin How To's- 13 readers -
  • Introducing a better, simpler ad rotation

    The right ad rotation can help you show your best ads to people looking for what you have to offer. However, it’s not always clear which rotation makes the most sense for your business. That’s why, starting in late September, we’re simplifying ad rotation to two settings: “optimize” and “rotate indefinitely.

    Inside AdWords- 20 readers -
  • Reach more customers with Shopping ads in new countries

    Whether it’s Diwali, Back to School, Christmas or Boxing Day, shoppers go online to purchase gifts globally. Here's how you can capture the attention of global shoppers with Shopping ads. Here's how you can capture the attention of global shoppers with Shopping ads (based on 2017 dates) Show Shopping ads everywhere you sell This year, Shopping ads expanded to Argentina, Ch ...

    Inside AdWords- 13 readers -
  • Go beyond the click with the “Landing pages” page

    From finding the right keywords to creating the best ads, you invest a lot of time optimizing your campaigns to drive visitors to your website. But none of that matters if your landing pages aren’t turning those visitors into customers. Did you know that nearly one third of smartphone users will immediately switch to another website if yours doesn't satisfy their needs?1 In fac ...

    Inside AdWordsin Paid Search- 18 readers -
  • Important updates to AdWords Terms and Conditions

    When you first created your AdWords account, you agreed to Terms and Conditions that provide a common understanding in basic areas like policy, payment and liability. As AdWords grows to meet the needs of businesses around the world, we sometimes need to make updates. Starting today, we’re rolling out new Terms and Conditions in all countries and territories.

    Inside AdWordsin Paid Search- 15 readers -
  • Propel your mobile app growth with Universal App Campaigns

    Throughout the day, when people want to go somewhere, watch something, or buy something, they reach for their mobile phones for help. And it's often a mobile app that delivers what they need — whether it's a new pair of running shoes or puzzle game to pass the time during a flight delay. We launched Universal App Campaigns (UAC) two years ago to make it easier for you to grow your app business.

    Inside AdWordsin Affiliate Mobile- 20 readers -