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As someone who grew up in yellow pages and then graduated into paid search, lead generation is in my blood. They used to say we “bled yellow.” Nowadays, I’d say we bleed green, thanks to an influx of venture money being invested into local, on-demand service businesses. Lead-gen value created from curated marketplace platforms is, and will continue to be, a huge draw for small ...
In the local marketing and tech industry, many of our companies were born under a lucky star — and continue to grow at a time when access to capital and low barriers to entry make it possible for a good idea to become great. But good ideas only become great with hard work and solid execution. While some journalists are currently making hay (and racking up CPMs) talking of a t ...