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Have you ever noticed that your content marketing activities tend to amount to doing the same types of tasks over and over? At the process level, there’s not much that changes from one blog post to the next or from one social media campaign to the next, though the content itself may change. Whether or not you’ve noticed it, your content marketing activities are a collection of workflows.
You might believe that it somehow gets easier — or requires less time — to market your business as your online presence grows. You’d be wrong. Instead, you switch from working your tail off to get known to working your tail off to keep up with being known. Even if you stairstep the number of platforms, channels, and methods you use, there comes a point in which you just ca ...