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Running competitor campaigns on the search network is a much debated strategy that often doesn’t pay off. In many cases, we have clients interested in disrupting their competitors using p ...
As we all know by now, the introduction of Expanded Text Ads (ETAs) has taken the search world by storm. When ETAs dropped in Google, other platforms scurried to keep up. While t ...
How-To: Apply Location Groups in Bulk in the AdWords UI Posted: 01.19.2016 I think all marketers can agree: targeting is critical. When it comes to targeting in the digital space, there are a lot of options to consider. (One of my personal favorites is the often-overlooked Household Income targeting option in Google.
Creating a beautiful client-facing document doesn’t have to be an arduous task. One of the quickest and simplest ways to impress a client – or your manager – is by creating top-notch and aesthetically pleasing deliverables. A nice-looking weekly report or competitive analysis can set your work apart from the rest in the eyes of your client.
Vermont is a hard place to understand for people who don’t know it. It is a very small place. Everyone knows everyone else. The people are a mix of urban creatives, farmers, hippies, Tri State-area transplants, thrill-seekers, 1-percenters and Bernie Sanders supporters. Although we are all so different, we all have one thing in common, and that’s pride for our home state.
VLOOKUP is an extremely useful formula in Excel. Unfortunately – for the SEM beginner – it is also one of the most confusing when you are just starting out. Since I’m a relative beginner in paid search, the brunt of my work is production tasks. VLOOKUP is something that I use every single day. So you could imagine my frustrations the first few weeks of work, when I had no idea how to use it.
As a true beginner in the SEM world, the last four weeks have been a whirlwind of information. As an account associate I am responsible for many production tasks — many, if not all of which require the use of Excel. As an excel newbie I quickly found myself drowning in formulas and functions, struggling to perform tasks as remedial as highlighting an entire row.