charlotte haab

  • How-To: Apply Location Groups in Bulk in the AdWords UI

    How-To: Apply Location Groups in Bulk in the AdWords UI Posted: 01.19.2016 I think all marketers can agree: targeting is critical. When it comes to targeting in the digital space, there are a lot of options to consider. (One of my personal favorites is the often-overlooked Household Income targeting option in Google.

    3Q Digitalin Paid Search Google How To's- 10 readers -
  • 18 Tips for Better Client-Facing Documents

    Creating a beautiful client-facing document doesn’t have to be an arduous task. One of the quickest and simplest ways to impress a client – or your manager – is by creating top-notch and aesthetically pleasing deliverables. A nice-looking weekly report or competitive analysis can set your work apart from the rest in the eyes of your client.

    3Q Digital- 12 readers -
  • Our Vermont Office – All About Community

    Vermont is a hard place to understand for people who don’t know it. It is a very small place. Everyone knows everyone else. The people are a mix of urban creatives, farmers, hippies, Tri State-area transplants, thrill-seekers, 1-percenters and Bernie Sanders supporters. Although we are all so different, we all have one thing in common, and that’s pride for our home state.

    3Q Digital- 11 readers -
  • The Beginner’s Guide to Using VLOOKUP

    VLOOKUP is an extremely useful formula in Excel. Unfortunately – for the SEM beginner – it is also one of the most confusing when you are just starting out. Since I’m a relative beginner in paid search, the brunt of my work is production tasks. VLOOKUP is something that I use every single day. So you could imagine my frustrations the first few weeks of work, when I had no idea how to use it.

    3Q Digitalin Paid Search- 17 readers -
  • 5 Super Basic Excel Tips for the SEM Beginner

    As a true beginner in the SEM world, the last four weeks have been a whirlwind of information. As an account associate I am responsible for many production tasks — many, if not all of which require the use of Excel. As an excel newbie I quickly found myself drowning in formulas and functions, struggling to perform tasks as remedial as highlighting an entire row.

    3Q Digitalin Paid Search Google- 12 readers -