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Running competitor campaigns on the search network is a much debated strategy that often doesn’t pay off. In many cases, we have clients interested in disrupting their competitors using p ...
As we all know by now, the introduction of Expanded Text Ads (ETAs) has taken the search world by storm. When ETAs dropped in Google, other platforms scurried to keep up. While t ...
How-To: Apply Location Groups in Bulk in the AdWords UI Posted: 01.19.2016 I think all marketers can agree: targeting is critical. When it comes to targeting in the digital space, there are a lot of options to consider. (One of my personal favorites is the often-overlooked Household Income targeting option in Google.