charlotte hill

  • New Format For Local Inventory AdWords

    Local inventory ads (LIAs) were launched in 2014, with the aim of helping retailers drive more traffic into their physical stores after a decline in terms of how much Google was able to charge for clicks. This was because advertisers steered away from mobile-friendly ads, sceptical of spending money on mobile advertising when a user was more likely to enter a store to purchase.

    RocketMillin Paid Search Mobile- 12 readers -
  • What does the growth of private search engines mean for paid search?

    When it comes to browsing the Internet, privacy is been a constant concern, and this year is proving to be no different. In fact, could 2016 be the benchmark year for search engines that respect our privacy? It’s no secret that users are continuing to find alternative ways to search and shop online without compromising privacy, and it is search engines such as DuckDuckGo and S ...

    RocketMillin Paid Search- 17 readers -