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Video marketing is being revolutionized by fast data, machine learning, and artificial intelligence. The dawn of data-driven video is upon us. Video takes the lion’s share of marketing spend and fast-growing mobile video is surpassing all other marketing methods. Video industry leaders who embrace these advanced technologies will establish a formidable competitive advantage.
Mobile native video advertising has transformed content marketing world in a big way. Brands are clamoring to get their video storytelling in high gear following brands who jumped on the video bandwagon long ago. Today, we are undergoing a forced feeding of video on Facebook with their autoplay strategy, and many of the posts in our feed consisting of video.
The world has gone mobile in a big way and brands are using growth hacking techniques to reach those “on the go” consumers via content marketing and native advertising. According to a recent study released by comScore, mobile app consumers see more digital content than desktop or mobile web surfers, accounting for 52 percent of the time spent using some type of digital media.
John Rampton interviews ...
Brands are missing a big opportunity to close the “social loop” and “frack” their owned content.Advanced technologies using […] Author information Chase McMichael CEO at InfiniGraph, Inc. Chase is the CEO and Co-Founder of InfiniGraph. InfiniGraph provides brands with intelligence Content Hubs, engagement performance analysis and large scale competitive insights. ...