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Let’s face it: Website visitors can be skittish. If you can convert them into paying customers, you can generate more sales without ever having to change a price. But for that to happen, you need to clear the path to purchase. Now it’s imperative that you get your homepage and site structure down cold.
Facebook and Google are the two biggest internet giants, and each has its own advertising model. Which is best? The answer may surprise you. Many companies wonder whether they should use Google Adwords or Facebook Ads. As you will read in this article, we believe Facebook targeting holds certain advantages.