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Donor acquisition may be the forefront of many fundraising strategies, but nearly three out of four new donors leave and never come back. Ten years ago the average donor retention rate of newly acquired donors was roughly 33 percent. Today it can be as low as 27 percent. These statistics prove that even when a supporter finally makes their first gift, the donor acquisition pro ...
A welcome email is one of the most important aspects of email marketing. Your welcome email sets the tone for the relationship you plan to build with your new supporters and helps engage them in your mission. And when done correctly, a welcome email makes recipients feel enticed by your organization and interested in supporting your cause.