Chelsea Baldwin

  • Newbie Growth Hacker Series: Calls to Action that Convert [Part 3 of 3]

    In the first two parts of our newbie growth hacker series, we helped you set up ads and landing pages to move more traffic successfully through your online sales funnel. A killer ad strategy and the perfect landing page are great, but a lot of hard work can be undone if you growth-hack these first two elements and then create lackluster calls to action with mediocre design, text and coloring.

    Chelsea Baldwin/ The Daily Egg- 20 readers -
  • Newbie Growth Hacker Series: Landing Pages that Convert [Part 2 of 3]

    In the first article of this series, we helped you set up ads to growth hack your way to more traffic on your landing pages. If you implemented that advice, we hope you’ve seen an increase in quality traffic, along with a boost in your bottom-line ROI simply by the fact that a big part of marketing is the law of large numbers: the more (and higher quality) traffic you get, the ...

    Chelsea Baldwin/ The Daily Egg- 19 readers -
  • 2014 Holiday Marketing Guide: Lessons From the Big Wigs

    Halloween is just around the corner, and before the jack-o-lanterns come down, Thanksgiving and Christmas decorations go up. Merchants open themselves for business to rake in the holiday profits earlier every year—but the planning starts long before the decoration and themed ads. E-commerce sites are no different from brick-and-mortar stores in holiday preparations: they’ve g ...

    Chelsea Baldwin/ The Daily Eggin Social EMail- 12 readers -
  • The 9 Commandments of Converting Page Skimmers

    Increasing traffic to your landing pages is always a good thing. After all, a big part of conversions comes down to a simple numbers game: the more eyeballs on your site, reading your information and seeing your offers, the more clickthroughs and qualified leads you’re likely to get. But not all website traffic is created equal.

    Chelsea Baldwin/ The Daily Eggin SEO- 29 readers -
  • Age-Old Advice on Conversion Rate Optimization

    Let’s take a few seconds to step back down memory lane to your first success as a CRO professional. You had a daunting task in front of you—like significantly increasing CTA clicks, keeping people on your site pages longer, getting a certain number of people to your website organically, or sending out an email that actually converted.

    Chelsea Baldwin/ The Daily Egg- 14 readers -
  • Website Redesign Victory: A Step-by-Step Guide

    Going through a website redesign almost always seems like a great idea. Who wouldn’t want to freshen their brand’s online presences, create a sleeker user interface and have a website that’s way more attractive than the competition’s? That is, it seems like a good idea until you get down into the nitty-gritty details of planning and you actually start to execute some of your ...

    Chelsea Baldwin/ The Daily Egg- 14 readers -