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As a savvy marketer, it’s our sincere hope you never start a campaign without a dedicated landing page for sending your paid traffic to. But — as you know — the job isn’t over once a landing page is created. Your real opportunity is in understanding how your page performs. Beyond tracking standard performance measures like conversions, bounce rate, and landing page quality (L ...
For years, Unbounce has relied on webinars to bring in new customers. But times have changed and attention spans are dwindling. In a frenzied digital world of streams and notifications and news feeds, people are changing the way they consume content. And we see that clearly in our webinar attendance rates: Of every 100 people that register for our webinars, 31 attend on average.