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Global Performance Marketing Leaders Wooga, Joss & Main and More Leverage Multichannel Solution November 18, 2014 (BOSTON, MASS.) – Nanigans, Inc. is extending its market-leading advertising automation software to mobile exchanges – today announcing its partnership with MoPub, the world’s largest exchange for in-app mobile ad inventory.
Are you willing to pay 5% more to acquire a customer that purchases 500% more? Most marketers would answer “yes” to this question; however, if you are buying digital advertising on a low-cost or inflexible CPA basis, the reality is that in practice you may not be! Never has this missed opportunity been more harmful to advertisers than during the holidays, when measuring, bidding and optimizin.
This spring when we announced Nanigans commitment to SaaS, VentureBeat’s John Koetsier reached out inquiring about a comment our co-founder and CEO Ric Calvillo made regarding “the biggest disruption in ad tech.” Ric recently expanded on his com ...