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As a marketing professional, you’re naturally always looking for new ways to bring in new business and promote your own agency. All too often we’re so busy reaching out to external sources, we overlook one of the most useful marketing tools we have: our own team! In your creative team lurk innovative thinkers, clever contemplators and driven professionals.
As a marketing manager, it’s your responsibility not just to choose the right tools to obtain your company’s goals, but to empower your marketing team to perform at their best. Within your team is a variety of different roles, and each of those roles needs certain tools to function. All those tools need to work together.