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List building is one of those things that marketers are always looking for ways to do better and faster. Even with the rise of social media and content marketing, email marketing continues to be one of the most effective digital marketing tactics; after all, when a consumer gives you her email address it means you have direct access to one of her most treasured (and nowadays he ...
You probably have at least a rough outline of your marketing plan for 2015; maybe you even have it all laid out. Sometimes when you’re planning for the coming year it’s easy to focus on scaling what worked well during the past 12 months and forget to brainstorm ways to explore new channels and technologies that are on the horizon.
Quicksprout recently published an awesome new infographic on the state of SEO that illustrates how the field has evolved over the past few years in response to Google’s game-changing algorithm updates and the steady rise of content as king. While looking over the infographic one thing in particular caught my eye: the importance that companies and agencies alike place on social ...
Google Analytics provides some great preconfigured reports to work with out of the box, but the ability to customize and build your own reports from scratch is what allows marketers to gain truly valuable insights from the tool. Thankfully, Google Analytics experts have taken the time to create templates for the custom reports they find most valuable and make them available fo ...
The Real-Time reports section in Google Analytics allows you to monitor activity on your website as it occurs from moment-to-moment, providing insights on how people are reacting to your marketing campaigns and infrastructure. This feature is great for measuring marketing initiatives that have a temporal nature, like a promotional campaign in Twitter.
There are hundreds of landing page optimization resources out there – don’t fall down the rabbit hole. Start with these brief but actionable infographics and SlideShares. Image by Valerie Hinojosa via Flickr. Whether for lead gen or customer acquisition, landing pages allow you to create delightful experiences for your prospects that are laser-focused on the action you want them to take.
You’re a busy marketer; it’s likely that you’re keeping tabs on more than one Google Analytics account, and that’s just a small part of your job. Manually tracking important fluctuations in your data, like a big boost in traffic or a huge drop in conversions, would mean your eyes are glued to your account 24/7.
All great marketing starts with a deep understanding of your customer. If you don’t have that, it’s nearly impossible to create campaigns that will resonate with your target market. This might seem obvious, but it’s easy to get lost in the daily grind of content creation, analytics and strategy planning and overlook the importance of consistent market research.
An effective user acquisition strategy is the holy grail for many marketers, whether it be a mix of channels that generate a constant flow of new users at a sustainable cost or a clever tactic that gives a new product a boost in users in a short period of time. If you’re looking for ideas for your product launch strategy or need some inspiration as you test new user acquisitio ...
How well do you know your customer? Do you know where they spend their time online, their average annual income or revenue and their biggest problems relevant to your solution? How about how they take their coffee? (Ok, maybe that last one is a little excessive.) If you answered “pretty well” or “not so well”, then take a moment and let this statistic sink in: 34% of 2,000 U.S.
One of the things I struggled with the most when I was a Marketing Manager at a SaaS company was learning how to set goals for our department. It sounds like a simple-enough task, but over time I came to see goal-setting as something of an art; it requires practice, constant refinement, focus and a little bit of playfulness (unless you want to drive yourself crazy).
We all know that a deep understanding of psychology will make us better marketers, but determining exactly where to start if we want to learn more about the psychology of marketing can feel daunting. After all, psychology is an enormous field, with many sub areas to drill down into and countless case studies, books, online articles and magazines to wrap your head around.
Good growth hacking depends on the scrupulous use of data to make decisions that will ultimately stimulate business growth. Learning how to use data in order to lead your company towards growth is no small feat: it takes persistence, practice, creative thinking and analytical chops. Luckily, many top marketers and growth hackers have published tips, guides and thought pieces o ...
Growth hacking is one of the most talked-about terms in the startup and marketing worlds. Some see it as a revolutionary way of shaping and accelerating startup growth, while others consider it a fancy word for marketing. I used to fall into the latter camp, but Neil Patel’s guide to growth hacking helped me see how a growth hacker’s job differs from a traditional marketer’s job.
Recently, I was tasked with designing a marketing strategy for the launch of a new version of a product. Our main goal for the early stages of the launch was to get as many user signups as possible. Looking for a little inspiration, I researched how other tech companies tackle user acquisition during product launches.