chris bishop

  • Seven tips to achieve profitable sales via generic PPC

    Are you just throwing money away on your PPC generics, or even questioning the worth? An emerging trend from the brands that I speak to on a day to day basis, as well as industry leaders, is the questioning of the value of spending money on generic paid search adverts and whether this budget is better reallocated into solely brand terms, or even other marketing channels.

    Econsultancyin Paid Search- 6 readers -