chris bolman

  • An RFP for a new kind of digital marketing RFP

    Chris Bolman is director of growth at Percolate, a content marketing firm. A marketer at a big brand sets out to make an exciting new technology purchase. Then our ambitious exec gets a call from IT: “Listen, if we’re going to integrate whatever you buy, it needs to be backwards compatible with everything the last CMO bought before he was let go.

    Digiday- 16 readers -