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I wrote this 30,000 feet above the earth. No. I AM WRITING this 30,000 feet up. I just got back from going pee. While I washed my hands, I came up with the first line of my speech for tomorrow. What I Told the Bloggers at Social Media Marketing World If I’ve done it right, this post goes live about 15 minutes into my speech. I’m no Christopher Penn, so it’s likely I’ve done it wrong.
This morning, after Jacq left for the gym, I spoke to two different bots on my phone. Poncho gave me the weather forecast and a little weird joke. Joy asked me how I was feeling because she wants to help me keep track of my mood and mental health. These are called chatbots and they’re part of one of the new splinters of what used to be called the web.
I’m very much sold on the concept of voice-driven interfaces for the web. And I know that Amazon Echo (often called Alexa) is a great first foray into how we normal humans (I’m pretending to be normal – shush!) will start getting into this world. But now that I’m totally sold on the idea? Alexa – get smarter now, please. It’s All An Illusion – That’s the First Problem Here’s the real problem.
People aren’t reading as much as they were, as it turns out. According to a study from the US Bureau of Labor Statistics, Americans are only reading 19 minutes a day. Contrast this with a recent report showing that people are watching over 1 BILLION hours of YouTube video per day. (I know this isn’t apples to apples, but those numbers are both staggering in their own right.
In learning how to build my own news platform, I’ve taken a renewed interest in reading through lots and lots of blog posts every day, searching for trends and interesting perspectives different than mine. In that process, I’ve come to realize something. Nobody Reads Your Corporate Blog Because It’s Boring I’m not the first to say this. It’s been said for years.
Affiliate marketing is a way for publishers like you and me to promote products and services that we like and use to the people we serve through our platform. It’s my favorite kind of marketing arrangement because when used appropriately, it’s the perfect match of a person (me) promoting a product they like (made by someone else) to the people that have chosen to give me their attention (you).
I’ve been struggling with my new book, but not in the way that most people mean that. It’s not that I have too few ideas or too many ideas. I’ve got millions of ideas and I know how to cull them. It’s just that I need something specific to happen with this book, and I need to craft it well to make that work. No, not a bestseller. Been there.
“I’m getting sick of all the negative news on Facebook.” Has a friend said this to you? Have you heard more and more of this? Are YOU tired of feeling like the information scrolling down your Facebook feed isn’t what you care about? You can build a simple alternative. What If You Controlled Your Own Attention? Before we all got sucked into the fan blades of Facebook (and I’m ...
When you make your own game in life and business, there’s a tight pairing between an opportunity and a problem and it has one word: freedom. When you can do anything, sometimes you lock up and do nothing. Or nothing useful. What should you do when you feel stuck? That Stuck Feeling When faced with freedom, we tend to get into a mental traffic jam. “What should I do?” “There’s so much.
This is a sponsored post on behalf of Staples. All opinions are mine. They just paid me to give YOU my opinions. It’s a win! This survey by Staples came out just as small business owners are getting back to business in 2017. In it, Staples asked small business owners a number of questions to gauge their mindset as 2017 kicks off.
Now, more than ever before, it’s important that we develop and nurture a platform where we can be heard. At the very same time that these tools become easier and easier to use, the world is more noisy. Add to this the fact that I believe we often forget a very important detail, and that this mistake might be costing you a lot of time wasted for very little return.
“I don’t know what to write!” “When I write, it comes out wrong.” “I get jammed up and stuck for ideas.” Does this sound like you? I started blogging back in 1998, when they called it journaling. I was terrible at it. Most of my posts were about my own opinion on things. There was no consistency of voice. I’d just finish the post when I felt done with my writing. Junk. And no one read my blog.
At the start of the year, I saw a quote by James Clear that really stuck with me. He said if you want more success, work on your habits, not your goals. It’s a really solid piece of leadership advice. Work on Habits, Not Goals Let’s say your goal is to have 10 active clients in your business in any given month. It’s a good enough goal (depending on the business model).
Leadership at all levels knows the story: there’s more to do, fewer people around, and everything is moving faster. In the absence of step-by-step leadership, and with the velocity of change in business, it’s important that we educate everyone in the organization to a new kind of personal leadership. The first thing to go? Time management. Never Manage Time Time management is a bad deal.
I’m working on my next book, Make Your Own Game. The first major premise of the book is that business and life are a game. Sure, there are serious parts to both, but if you’re working on improving your levels of success, maybe learning how think like we do in games will be the missing ingredient.
“Influencer marketing” isn’t new. It has been around for at least a decade in its latest form, which is “Hey, let’s get bloggers to talk about our stuff!” Lots of companies wonder if it’s the right move for their product. Let’s talk about that. The nice folks at Skinny and Co sent me some amazing products made from raw coconut oil.
Here’s everyone right now: I’ve got a lot to do. New year, new me. I’m going to do this and that and this and… It doesn’t work. You end up running in a lot of circles, or at best, you hit a lot of smaller goals, but nothing that really moves the needle. Right? Let’s do something about that. 1000 Targets, One Arrow The time to believe in multitasking is over.
People always want to know what “successful” people do in their mornings. You can google “morning rituals” and you’ll see tons of really thoughtful and well-considered information. It will also be sterilized and made to make it seem as if the person in question is a saint. Thus, when you compare how YOU start every day, you can’t match up because it’s this other person’s ideal.
The biggest change in business over the last fifteen years is our ability (in most countries) to create and launch our own business without anyone’s permission. We have also been granted (via the Internet) the tools to reach our prospective buyers without anyone else’s help. If you WANT to do more business, the first step (after having something to offer others) is to create ...