chris bross

  • Paid Search: 10 Steps to Winning Pay Per Click Conversions

    A client publishes a paid advertisement promoting a quick quote in the ad… the call is routed to a call center where the quote isn’t provided. Oops. Another client rotates keywords frequently since they’re not getting conversions. Oops… the purchase form submits to a page not found. Yet another client incorporates CAPTCHA on a lead generation form… that never actually works. Oops.

    Marketing Technology Blogin Paid Search- 2 readers -