Chris Butterworth

  • Content So Simple Your Mother Could Do It

    Getting Started with Content Creating content isn’t something that comes naturally to most people. Writing a blog post for the first time can be torture and reading the results often as painful. The biggest problem for many can be knowing where to start. There’s so much out there, and it seems like whatever you want to do or say has been done already.

    Chris Butterworth/ DEJAN SEOin Content- 19 readers -
  • An Interview with Rand Fishkin

    How can we help our clients & move forward as an industry? Whilst presenting at SMX Sydney last month, Dan had the opportunity to speak with Rand Fishkin and ask him just that. Rand also gave us a brief overview on SEOmoz’s new(ish) tool, Fresh Web Explorer. You can watch the video, or read some the highlights from their conversation, below.

    Chris Butterworth/ DEJAN SEO- 30 readers -
  • Google Mobile Friendly Test Bookmarklet

    Monday March 2, 2015 Categories: Web & Technology Google+ LinkedIn Twitter Facebook E-mail Mobile now a ranking factor As everyone is no doubt already aware, having a mobile friendly website is now officially a ranking factor for searches from mobile devices. We already espouse the benefits of having a mobile friendly site to our clients (though at the moment we’re guil ...

    Chris Butterworth/ DEJAN SEOin Google- 8 readers -
  • How Content Can Increase Rankings Without Links

    Content could increase rankings, even without links. Personalisation affects rankings, and there is strong evidence that click through rate does too. Content can play a role in influencing both of these, and yet there is still a fixation on links. One of the most common challenges I face with clients is the pigeonholing of SEO into a narrow set of tasks.

    Chris Butterworth/ DEJAN SEOin Content How To's- 15 readers -
  • Big Brand Digital – Wotif’s Michael Betteridge

    Our last Big Brand Digital interview left us with a taste for more. In our second in the series, we speak to Michael Betteridge, who gives us the low down on the inner workings at Wotif and the decision making process for their latest campaign, Wotifia. The result is a real treat, and a rare insight for many digital marketers into integrated, cross channel marketing at one ...

    Chris Butterworth/ DEJAN SEOin Social- 11 readers -
  • The Importance of & How to Be More Positive

    The Importance of & How to Be More Positive Monday September 15, 2014 Category: Business Positive Attitude is Good for Business A happy workforce can increase productivity by around 12% a certain order. It might seem like a trivial matter, but attitude in the work place can have a significant impact on productivity.

    Chris Butterworth/ DEJAN SEOin Google How To's- 13 readers -