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Two companies in the martech space made extraordinary announcements last week, which you may have read about on Marketing Land. Moz and Raven Tools decided to go back to the future and focus on search engine optimization (SEO) tools. This after having expanded into more ambitious offerings in recent years. The about-faces signaled a shift on at least three counts.
Disclosure: “Hacking Marketing” was written by Scott Brinker, who is the program chair of MarTech: The Marketing Technology Conference. The author of this article is the CEO of Third Door Media, which owns the MarTech event and Marketing Land. Most marketing organizations are in transition. While they’ve adopted strategies and tactics to cope with the speed and complexity of ...