Chris Goward

  • Research shows secrets of the top landing page optimizers

    WiderFunnel has just released a new research report showing the habits of companies that get the best landing page optimization results. Download the Free Landing Page Optimization Research Report 2015For high traffic websites, LPO is often cited as the most profitable area to invest marketing funds.

    Chris Goward/ WiderFunnel- 18 readers -
  • Adopt framework thinking to be a marketing optimization leader

    So, the other day, my 10-year-old daughter says to me, “Daddy, why do all the books you read say ‘Leadership’ on the front? Why is that all you read about?” “Well,” I say, “leadership is one of the topics I’m learning more about this year.” “But, why do you need to read books about it?” she continues, “Shouldn’t you be your own kind of leader? Why do you need to copy what oth ...

    Chris Goward/ WiderFunnel- 9 readers -
  • Kill your best-loved marketing ideas

    Are you a dogmatic, zombie business leader? Or are you willing to massacre your best-loved ideas? I usually avoid writing about conversion optimization tactics. I know there’s a large demand for those kinds of blog posts, but I find many people misunderstand them. No matter the pains I go through to explain that a particular tactic may work in a particular situation and your ...

    Chris Goward/ WiderFunnel- 11 readers -
  • Ask your questions here for the optimization Ask Me Anything

    Ask your questions here for the optimization Ask Me Anything Date: August 30th, 2015 Do you have a question about conversion or experience optimization? This week, for the first time ever, WiderFunnel’s entire optimization team will answer your questions on this ‘Ask Me Anything’ (AMA) thread.

    Chris Goward/ WiderFunnel- 13 readers -
  • The Top 7 Conversion Optimization Trends for 2015

    What will be the most important changes in your business next year? Have you thought about it? At the end of each year the WiderFunnel team, including the other blog contributors, and I like to reflect on the previous year, gain insights from the successes and failures, and anticipate what may happen in the next 52 weeks. Fortunately, I can report that last year was great at WiderFunnel.

    Chris Goward/ WiderFunnel- 32 readers -
  • Introducing our New Blog Contributors

    Perspective is everything. And today I’m proud to say WiderFunnel has more perspective than ever before in our client strategy. Back when we started, in 2007, I was all by my lonesome in creating optimization plans for our clients. Now, we are a team – much smarter than me alone – delivering amazing results and insights.

    Chris Goward/ WiderFunnel- 18 readers -
  • The Most Effective Website Redesign Strategy

    I have an exciting case study to share about the Evolutionary Site Redesign (ESR) strategy! We’ve shown it to be the better website redesign strategy for several companies, from mid-sized for Fortune 500, and the stories are exciting. We’ve literally seen Fortune 500 clients of ours scrap their redesign projects mid-stream in favour of switching to an ESR approach. For real.

    Chris Goward/ WiderFunnel- 14 readers -
  • Website Redesign Horror Stories Revisited

    Last year, in the spirit of Halloween, WiderFunnel produced our first “blackpaper”, Website Redesign Horror Stories: The Top 9 Nightmares to Vanquish! The blackpaper details the top 9 nightmare scenarios of website redesign projects and how you can avoid them. It was one of the most popular pieces of content we produced in the last 12 months.

    Chris Goward/ WiderFunnel- 11 readers -
  • How a Pro CRO Uses Crazy Egg Heatmaps to Drive 15.7% More Sales

    Think about the last time you had an intense disagreement with a close friend or partner. Can you think of one? Remember the most intense part of the fight. At some point this person might have said, “Nevermind. It’s fine.” But, it wasn’t fine. You both knew it. Yeah, you know what I’m talking about. Your friend just didn’t have the words to express the truth. Your users are the same.

    Chris Goward/ The Daily Eggin How To's- 12 readers -
  • Coming to a Conference Near You

    What are the best conferences you’ve attended? We’re asked to speak at dozens of conferences each year and it’s gotten to the point that we have to be selective. So, we’re looking for input from you: which do you believe are the must-attend events? Which ones give the best content? Which attract the most interesting attendees? Please add your comments below from your experienc ...

    Chris Goward/ WiderFunnelin Google- 11 readers -
  • How Culture Produces Great Work and Attracts A-Players

    Why does my 2-year-old iPhone battery die in 3 hours? Why are household appliances built with such poor quality these days? Remember your parents’ washing machine? It lasted for decades. Today, they barely last 5 years. And don’t even think about repairing them. It’s cheaper to replace the whole thing. In some industries, quality seems to have gone out of style.

    Chris Goward/ WiderFunnelin How To's- 9 readers -
  • What is the purpose of branding?

    Marketers are a confused bunch. In what other industry do professionals disagree so vehemently about the basic goal of their work? Do engineers debate whether their buildings should stand up or fall down? Do accountants wring their hands over whether their beans should add up? Do teachers wonder whether it’s important for their students to learn stuff? Nope.

    Chris Goward/ WiderFunnel- 14 readers -
  • Seven Answers Conversion Optimizers Want to Know

    Have you been to Bucharest? I hadn’t until last week, and I have to say, I loved it! The GPeC eCommerce Summit organizers invited me to keynote at their 500+ attendee conference and, due to popular demand, I also did a workshop the following day with 200+ registrants. I wasn’t sure what to expect, but was pleasantly surprised by the quality of content, merchants and technolo ...

    Chris Goward/ WiderFunnel- 15 readers -