Chris Green

  • Why SEO “sticking plasters” aren’t the enemy, perfection is

    Sometimes, SEO is nothing more than getting the job done. It has taken me nearly six years to confidently be able to write the first sentence. Does that seem weird to you? It certainly does to me. I don’t mean that I’ve spent the last nearly six years of my life not getting things to work – far from it – but striving for “best practice” keeping up with all the latest blogs &a ...

    Chris Green/ State of Digitalin SEO- 6 readers -
  • How to Decide – Robots.txt Or Meta Robots?

    Robots.txt & Meta robots, two very similar ways to achieve a similar task – but in effect they’re significantly different! Robots.txt was my first introduction to blocking pages from Google, it’d take a relatively small change to implement and it was very simple to explain if you were working with third-party developers. It’s too easy to use this lazily however, and robots.

    Chris Green/ State of Digitalin SEO How To's- 21 readers -
  • What is Rank Tracking and Do We Recognise it Anymore?

    The following blog is heavily based on a recent talk I gave at Search London, I’ve embedded the slides below for those who want the ‘quick’ version, for everyone else – read on! I love rank tracking – in fact SEO’s like me are addicted to it. It’s an industry where the fixation on tools & software is expected, if not essential.

    Chris Green/ State of Digital- 19 readers -
  • Tracking Success for Small Businesses (Part Two)

    In part one of my Tracking Success for Small Businesses we looked across a broad spectrum, from setting up Google Analytics correctly, the basics of campaign tracking and how you can take this tracking process into offline marketing too. To finish off, this post will look into how a small business could track calls, footfall data and a final thought on keeping tabs on your le ...

    Chris Green/ State of Digitalin Paid Search- 17 readers -
  • Tracking Success for Small Businesses (Part One)

    I spend more and more of my time working with people to help them understand what “success looks like” with regards to marketing performance – and so should you. Where the most resistance to building a robust method of tracking success is often within smaller businesses, which can be for one of the following reasons: Budget – Can’t afford the expertise Knowledge – Aren’t awa ...

    Chris Green/ State of Digital- 23 readers -
  • 6 Distractions Which are Making your SEO Less Effective

    To start off with a simple statement, SEO has gotten harder. Some will agree with me, others not – this will ultimately show when/how you got introduced to it and your own path within the industry. Regardless of which direction you come at this, there is much to distract you from running an efficient & successful SEO campaign.

    Chris Green/ State of Digitalin SEO- 18 readers -
  • How to Clean Up After Botched Site Migration

    Much has been said recently about the importance of a site migration done well, at the most recent BrightonSEO, for example, you may have caught one of the two talks which covered this topic in some detail (disclosure, I delivered one of them, the other was by Jon Earnshaw – watch the recording here, with some more nuggets from Barry Adams, myself, David Bain & co here).

    Chris Green/ State of Digitalin SEO How To's- 16 readers -