Chris Green

  • How to Clean Up After Botched Site Migration

    Much has been said recently about the importance of a site migration done well, at the most recent BrightonSEO, for example, you may have caught one of the two talks which covered this topic in some detail (disclosure, I delivered one of them, the other was by Jon Earnshaw – watch the recording here, with some more nuggets from Barry Adams, myself, David Bain & co here).

    Chris Green/ State of Digitalin SEO How To's- 11 readers -
  • How Does Content Marketing Really Get You Sales?

    First of all, I need to make the following disclaimer. Content marketing is not magic. You don’t pop up a blog post or two and the sales start flooding in. You don’t create one or two videos and suddenly you’re the talk of the internet. It requires hard work. It requires you going beyond the efforts of your competition.

    Chris Green/ Calloway Greenin Content How To's- 3 readers -
  • Make the Most of Your Content on LinkedIn

    Facebook and Twitter often dominate the social networking scene, but there’s a ton of other platforms to help get your content in front of your prospects. The one I want to draw your attention to is the often overlooked and misunderstood LinkedIn. LinkedIn boasts they are the third-quickest growing social network with over 300 million subscribers and counting.

    Chris Green/ Calloway Greenin Social Content- 5 readers -
  • Four Digital Marketing Trends You Must Be Aware of in 2015

    Four Digital Marketing Trends You Must Be Aware of in 2015 January 5, 2015 By Chris Green Leave a Comment It’s the start of a new year and an ideal time to plan how you’ll be growing your business in 2015. Now more than ever, there’s increasing ways you can get your message out to the world. But with the growing choice comes a growing confusion.

    Chris Green/ Calloway Greenin SEO Mobile- 10 readers -
  • The Right Content for The Right Audience

    I was sat round a board room table with a group of directors of a fairly large company. The managing director laughed when we talked about his website being mobile friendly. Apparently, “people won’t search for their technical products on a mobile device”. I could have left it there, but I hate assumptions. Especially when it comes to marketing.

    Chris Green/ Calloway Greenin Content- 7 readers -
  • Define or Die

    On my commute to my office, I walk past a small a charity shop. It’s been there for years. From what I can tell, they sell everything from skateboards to socks. They do their best to get my attention. They’ve got big signs up in the windows that talk of the good work they do. They put an assortment of items out in front of the shop. Hub caps, flowers, mirrors, gloves… you get the picture.

    Chris Green/ Calloway Greenin Paid Search Facebook- 3 readers -