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Young love in the 21st century, amirite? Image via Shutterstock. Psst: This post was originally published in 2014, but we recently gave it a refresh during our two-week publishing hiatus. Since launching the Unbounce Marketing Blog, this post has become one of our top-performing posts of all time. We hope you enjoy the read. Research shows there are over 205,000,000,000 emails sent each day.
Getting your behavioural email marketing campaigns right is a process of trial and error. One of the great things about trigger-based email campaigns is that you can test and continually optimise them until they’re permanently increasing revenue for your business. I got five of the best email marketing and conversion rate experts out there to review an email marketing campaign from easyJet.
Turn boredom into money by sending more delightful emails. Image source. Transactional emails are the “boring” emails you see every day. Some – like receipts, notifications and password updates – are designed simply to keep your business running. Others – like webinar reminders, e-book deliveries and new user registrations – are vital to your marketing and the growth of your business.