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Google has changed its search engine results by adding additional ads at both the top and bottom of the results. These search results were aimed at ‘highly commercial queries’ or searches that are highly competitive with bids. Not only has the top and bottom of the search results been altered, Google has also changed the right side ads, removing all text from the ads.
Did you know that your entire website could be delisted from Google’s search index? If you violate Google’s Quality Guidelines, even accidentally, you can be hit with the dreaded Google Slap. Whether it comes manually or algorithmically, you know you are in trouble. That’s the SEO penalty – a well studied “science” by most of the marketers.