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Building a brand is hard work. You have to figure out just what it is about your business that sets it apart from the others, and then you have to convey that information to customers (and potential customers) in a way that’s catchy and memorable. Unfortunately, a lot of business owners are perfectly content to take shortcuts, opting for vague and meaningless marketing langua ...
The new year is upon us! And with our resolutions made and our auld langs syned, now is a great time to take a look back and see what marketing advice resonated the most with local businesses last year. And so, without further ado, here are our most popular blog posts from 2015. ——————– As a small business owner in today’s evolving social media landscape, staying on top of ...
Despite your best efforts, your business’s reputation will eventually take a hit online, whether it’s a disgruntled customer posting a negative review or an unscrupulous competitor dragging your good name through the digital mud. And when this happens, it’s important to have a plan in place to deal with the bad press and mitigate the damage.
Some of the most frequently asked questions from small businesses involve blogging. Setting up a blog If you already have a website for your business, there are several ways you can add a blog to it. Resist the temptation to use a free blogging platform like WordPress.com, Blogger, Tumblr and the like.
As a language, English has long been in a state of constant flux due to folks who insist on using words like “ain’t” and “finalize.” Purists may resist these changes at first, but inevitably these neologisms and odd turns of phrase will make their way into the mainstream and become accepted as legitimate English.
7 Ways to Recycle Content November 18, 2015 - Posted by Chris Irby to Blogging/ Local Marketing Branded content is like bacon—you can never have too much of it!* Experts predict that businesses will spend more on digital advertising than TV advertising in 2016. And yet, 63.4 percent of B2B marketers say one of their biggest challenges is producing enough content to meet the ...
With all the buzz about content marketing these days, you’d think it was an exciting new strategy for promoting your business. But the idea of attracting (and retaining) customers by providing awesome and engaging content has been around for a long, long time. How long? Good question. Here are a few milestones in the history and evolution of content marketing.
The ABCs of Landing Pages That Work [Infographic] October 13, 2015 - Posted by Chris Irby to Business Websites/ SEM & PPC The Copyblogger sages Present wisdom for the ages On building landing pages With content that engages. If you’re doing any kind of search engine marketing for your business, you know that getting customers to click is just half the battle.
Customer complaints are simply a fact of life when it comes to business. And whether the blame lies with you or on circumstances beyond your control, you still need to address these unhappy customers and do what you can to make things right. Handle the complaint well, and you can turn a disgruntled customer into a fan.
5 Email Mistakes That Will Send You to the Spam Folder [Infographic] September 16, 2015 - Posted by Chris Irby to Email Marketing Email marketing is a viable tactic for promoting your business and staying in touch with your customers. As an email marketer, you’re making a good-faith effort to reach out to people and provide them with information they can use.
How Well Do Top Brands Know Their Social Audience? [Infographic] September 2, 2015 - Posted by Chris Irby to Social Media Social media is a great tool for engaging customers and turning them into fans of your business. Most businesses tend to focus their social media efforts during weekday afternoons, even though many social audiences are at their most active outside of business hours.
If you blog, you’ve undoubtedly run into the problem of comment spam. Basically, this is when disingenuous marketers attempt to trick you into providing backlinks to their website by inundating your comment section with vague, odd, meaningless, or downright baffling messages. I’ve written previously about how to protect your blog from these types of comments.
When it comes to email marketing, your sender reputation can make the difference between landing in the inbox or getting tossed into the spam pile. The specifics may vary from company to company, but the b ...
Black Hat vs. White Hat SEO [Infographic] August 6, 2015 - Posted by Chris Irby to SEO If you talk to an SEO professional, or simply stand next to one long enough, you’ll inevitably hear the terms “white hat,” black hat,” and “grey hat” bandied about. There’s a tendency to oversimplify these concepts into terms of morality, with white hat being “good” and black hat being “e ...
An effective keyword strategy is the cornerstone of any successful PPC campaign. When you’re paying for your advertising by the click, you want to make sure your ad is only being viewed by folks who are legitimately interested in what you’re offering. This means meticulously researching your keywords to capture the right traffic.
What SEO Used to Be vs. What SEO Is Now [Infographic] August 3, 2015 - Posted by Chris Irby to SEO SEO is an ever-changing field, and tactics that worked swimmingly just 5 years ago are now more than likely to get you overlooked or even penalized by the search engines. Back in the olden days, SEO was focused on page ranking to the exclusion of everything else.
When somebody calls a roofing contractor, it’s usually because their roof needs repairs or replacement. I know that sounds painfully obvious, but it’s that fact that drives the marketing efforts of most roofing companies. At the risk of oversimplifying things, marketing can be broken down into three broad goals—getting found, getting chosen, and getting talked about.
The Top 10 Infographics of 2015 (So Far…) July 15, 2015 - Posted by Chris Irby to Advertising/ Local Marketing If a picture is worth a thousand words, then this may well be our most epic blog post to date. Today, we’ll be taking a look at some popular infographics that we’ve culled from all over the Web.
A company’s online reputation, like most things worthwhile, can be difficult to build but fiendishly easy to shatter. The internet has given consumers a voice that is widespread and immediate, and one negative customer review, blog post, comment, or social media mention—if ignored or handled poorly—can be enough to besmirch your online business reputation.