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Building a brand is hard work. You have to figure out just what it is about your business that sets it apart from the others, and then you have to convey that information to customers (and potential customers) in a way that’s catchy and memorable. Unfortunately, a lot of business owners are perfectly content to take shortcuts, opting for vague and meaningless marketing langua ...
The new year is upon us! And with our resolutions made and our auld langs syned, now is a great time to take a look back and see what marketing advice resonated the most with local businesses last year. And so, without further ado, here are our most popular blog posts from 2015. ——————– As a small business owner in today’s evolving social media landscape, staying on top of ...