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When I started Simplifilm, I made a conscious decision to work with the best people in the world. A decision that continues to this day. And I did it. I’ve worked with amazing people, people I picked years in advance. And some even more incredible people I never imagined. (Such as Will.I.Am, Arianna Huffington and Scarlet Johannsen—all in the same project.) None of this was accidental.
Every business owner gets a Spidey Sense. You learn to see trouble before it starts. You wouldn’t need much of a Spidey sense to feel the danger from Jon’s presales email: Jon: “Does your product work with Powerdirector? I’m on a rush deadline—I need it to work with PowerDirector.” (Keys: word ‘need’, rush, budget software). My answer: “I’ve never had any Powerdirector requests — sorry.