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Likes are so yesterday. Don’t get me wrong — I love Likes. They continue to serve as a simple way for people to show support for a thought, product offering or opinion, and they have provided marketers with a valuable tool to measure media effectiveness. Unlike the one-way nature of other media, social feedback mechanisms allow you to see how your audience is responding to ...
Before you market to an audience, first you have to find them. Most marketers have their favorite channels — ones that have worked for them in the past, or where they feel most comfortable with the lingo and standards. But as time and technology push forward, the places where people spend time change along with them.
While 2016 hasn’t left us with a lack of things to talk — and argue — about, there’s one thing that most people will agree on: We’re collectively about ready to see this year head out the door. It’s been quite a year for ups and downs across the globe, including the long list of celebrities who have passed away, leaving us to face 2017 without their company.
Over the past few months, it’s grown increasingly difficult to enter a lengthy discussion without drifting into politics. Between the Brexit debate and the US presidential election, a combination of high-stakes topics and big personalities have dominated our world during much of 2016. But the past month has shown a new level of activity for marketers to consider or disregard ...
As marketers, we strive to find new ideas for campaigns, strategies and tactics from any source we can find. Looking to our own historical performance, watching top performers in the industry and staying on top of the latest trends are commonplace for any marketer worth their latest budget. But sometimes inspiration comes from unexpected sources.
If you’re beginning to see fewer and fewer vacation photos in your social streams, you’re not alone. As the summer winds down, so does the busiest time of the year for travelers, airlines and hotels. But the season passing doesn’t mean the learning stops with the first fall leaves: Social media teams have spent the past few months trying their best to attract and engage an a ...
Photo by Flickr user Steve Jurvetson and used here via the Creative Commons license Anyone paying attention to the technology world over the past few years can tell you that Elon Musk is… different. He thinks differently from most CEOs — most notably leveraging his fortune to build an electric car company that no one said would work, and two other companies at the same time.
Social media is as much about sharing information as expressing a certain kind of image to the rest of the world. Being able to choose the moments we want to share (and leave out the ones we’d rather not) gives users the ability to curate a public perception — a mix of who we really are and who we want to be.
Several weeks ago, Instagram surprised users around the world with a colorful new direction for its logo. The new design began appearing on desktop and mobile app home screens and sent waves of hot takes shooting across social networks. With all the opinions and conversation on the update, it made me wonder what social media data might be able to tell us about other recent brand refreshes.
When setting out to plan social media campaigns for big brands, there is a long list of factors to juggle. Marketers need to manage a budget, find the right mix of organic and paid, put out fires on a weekly basis and handle a huge influx of customer comments. But one of the biggest question marks — and opportunities — for many American brands is how to translate a national c ...
Television is changing right before our eyes. Cord cutting, video on demand and the lack of commercial interruption have fundamentally shifted how we watch our favorite shows. But one of the biggest shifts in the media industry over the past few years has been binge-watching. Up until a few years ago, the term “binge-watching” was barely even on our radar.
In the world of social media, marketers are always looking to optimize their tactics to reach the most people in the most powerful ways. We work hard to plan the time, language, imagery and tone/voice of every social communication as we meticulously craft out our calendars with precision. The examples we often look to for guidance are from campaigns across the industry with ...
For marketers, knowing what to measure after a campaign goes live has been a difficult question to answer for decades. With so many channels, metrics, tools and spreadsheets to fill out, it can get overwhelming pretty fast. What numbers are the best gauge of your success? When do you declare victory or defeat on a campaign? And how do you know when you’re looking at the wron ...
Unless you’ve been living under a social media rock, it’s clear that the presidential election season is fully upon us. Between issues, debates, new polling data and building momentum towards the upcoming primaries, headlines and social posts are brimming with political rhetoric, facts and figures and predictions.