Chris Liversidge

  • Connect audience insight to your SEO strategy

    Audience enrichment — combining first-party data from your website with third-party data gathered from other sources to get a more complete picture of your visitors — is a hot topic right now amongst enterprise-level businesses. Evidence of its impact is clear in channels such as programmatic, which continues to rampage through paid marketing budgets, hoovering up the dollars left and right.

    Chris Liversidge/ Search Engine Landin SEO- 9 readers -
  • Use Power BI to supercharge your SEO

    Take advantage of Microsoft’s Power BI (Business Intelligence) rollout in 2016 to collect and analyze more data than ever before and find the SEO performance gaps you didn’t even know about. If you’re not familiar with Microsoft’s Business Intelligence paradigm, then I heartily recommend you take a walk through their promotional material.

    Chris Liversidge/ Search Engine Landin SEO- 14 readers -
  • Data-Led Inbound Marketing, Part 2

    This is a follow-up to my post at the end of 2015, which looked at how you can take third-party tools and merge their data to create weighted segment reports that allow you to better target inbound link building campaigns. This time, I’d like to focus on quantifying actions and impact so you can build data-led inbound strategies from the ground up.

    Chris Liversidge/ Marketing Landin SEO- 22 readers -
    Earlier about the same topic:
  • Data-Led Inbound Marketing, Part 2

    This is a follow-up to my post at the end of 2015, which looked at how you can take third-party tools and merge their data to create weighted segment reports that allow you to better target inbound link building campaigns. This time, I’d like to focus on quantifying actions and impact so you can build data-led inbound strategies from the ground up.

    Chris Liversidge/ Search Engine Landin Social SEO- 20 readers -
  • Data-Led Link Building: Audience Segmentation & Analysis

    Link building remains the bedrock upon which long-term SEO success is built. Effectively using the wealth of data available to search marketers these days is the key to ensuring your inbound strategy beats the competition. Let’s take a look at a few tools and data points you can use to ensure you are one step ahead in your SEO campaign.

    Chris Liversidge/ Search Engine Landin SEO- 15 readers -
  • Maximizing Links From Seasonal Inbound Campaigns

    The time has come to start planning your link building campaigns for the 2015 holiday season. But before doing that, it’s important to define what success looks like. Here’s a checklist of potential goals you might set as a result of your link-building efforts: Grow domain diversity. The variety of domains linking to you is a more important part of your backlink profile than ...

    Chris Liversidge/ Search Engine Landin SEO- 18 readers -
  • Using Component Metrics In Your SEO Analysis

    There are a lot of great SEO performance ranking tools out there, many with unique features that add real value for a search marketer attempting to report clearly on performance improvements. But can SEO learn from PPC and start isolating performance components better to allow for real analysis? I think so — which is why I’ve been trialing a few “component metrics” to creat ...

    Chris Liversidge/ Search Engine Landin SEO- 17 readers -
  • Mega Menus & SEO

    As we get more used to “mobile-first” website design, it’s interesting to consider navigational strategies for big-site SEO and how we can maximise SEO performance using site architecture choices — particularly in e-commerce. Here’s a scenario: You’re called up by a major international retailer.

    Chris Liversidge/ Search Engine Landin SEO- 27 readers -
  • Calculating SEO Impact To Get Things Done

    The most frequent question I receive when discussing SEO recommendations with clients is, “What impact will that have?” The questioner might be referring to rankings, possibly traffic, much more rarely conversion rate, or most commonly revenue. Understanding the impact of a particular change is critical to executing effective SEO.

    Chris Liversidge/ Search Engine Landin SEO- 21 readers -