Chris Marentis

  • 5 ways to attract more talent — and more customers

    The problem: Home services businesses are facing growth challenges because they are failing to attract talent. In a recent HomeAdvisor survey, 93 percent of business owners expressed the belief that their business would grow in the next 12 months if not for hiring challenges. Similarly, a study by the Joint Center for Housing Studies of Harvard University found larger-scale ...

    Chris Marentis/ Marketing Landin Social- 12 readers -
  • The future of voice-related SEO for local business

    On May 18, Google brought hundreds of developers together for Google I/O, its annual developer conference. Hot topics included artificial intelligence, natural language processing, voice recognition, translation and new product announcements — Google Home, Google assistant and Allo. Maybe you’ve heard about some of these, but I’m going to share thoughts on how you should ada ...

    Chris Marentis/ Search Engine Landin SEO- 26 readers -
  • What’s The Reality Of Virtual Reality For Small Business?

    War has driven 30 million children from their homes. These are the stories of three of them. Note: This is a VR video — a brand new kind of video that gives you a sense of depth in every direction so you feel like you’re actually there. For the full effect, watch it in a Google Cardboard viewer:

    Chris Marentis/ Marketing Land- 8 readers -
  • Neuromarketing For Small Business Owners

    Growing up in a family that ran an HVAC business and watching my father at work, I observed his uncanny ability to understand, time and time again, the core of what each customer really wanted. The business succeeded due to his knack for reading each customer, asking the right questions and knowing how they made their decisions.

    Chris Marentis/ Marketing Land- 20 readers -
  • How Google Beacons Could Transform Local Business

    Imagine walking into your house and having your phone remind you to turn on its WiFi. Of course, you don’t have to imagine, because that technology is already here for both Android and IOS. That functionality relies on the Global Positioning System (GPS) standard; so, while your phone can pinpoint where you are within 11 feet if permitted, our smartphones don’t know what flo ...

    Chris Marentis/ Search Engine Landin SEO Google How To's- 44 readers -
  • Launch Your New Social Media Campaign Like This

    In today's digital era, it takes much more than online presence alone to reap the benefits of social marketing. Given that 33% of consumers use social media to find brands, products, and services TWEET, it's crucial to have an effective online marketing strategy. Follow the framework outlined in this article to get your social strategy right the first time and earn maximum ROI in the process.

    Chris Marentis/ Search Engine People Blogin Social- 13 readers -
  • How to Implement Strategy-Based SEO

    When many people think of SEO, their minds automatically go to the actual practice of optimizing for search. Things like AdWords campaigns, blogging, crafting meta descriptions and more are some of the most common SEO tactics. However, before you jump straight into this implementation mode, it's important to step back and consider your overall strategy first. Strategies VS.

    Chris Marentis/ Search Engine People Blogin Paid Search SEO How To's- 23 readers -
  • Learning SEO From Google Employees

    As should be the case with any SEO professionals, we’re constantly on the lookout for new information and ideas that can aid us in helping our clients improve their results. While at a recent event, we had the luxury of speaking with Google Webmaster Trends Analyst Pierre Far. The conversation sparked us into looking further into Google itself as a source of knowledge for ho ...

    Chris Marentis/ Search Engine Landin SEO Google- 41 readers -
  • How Native Marketing Can Work for Your Business

    Sponsored content in the New York Times Native advertising is used by some of the most powerful online social media platforms and websites today. USA Today, Facebook, Forbes, the New York Times, and Twitter all utilize this powerful form of content creation. However, 49 percent of people currently do not know what native advertising is or how to effectively utilize it.

    Chris Marentis/ Search Engine People Blogin SEO Twitter How To's- 20 readers -
  • User-Centered SEO: Creating Long-Term Value

    CMOs understand that by its very nature, SEO rarely stays the same for long. The shift to putting end customers and users front and center is quite different from SEO practices of yesteryear. While this new SEO direction may seem daunting, it also opens up a huge realm of opportunity for those that are willing to adapt.

    Chris Marentis/ Search Engine Landin SEO Google- 43 readers -
  • SEP 23: Decrease Your Website’s Bounce Rate Today

    National and local internet marketing experts agree that excessive bounce rates can kill SEO strategy. More important, elevated bounce rates are often indicative of something much worse. High bounce rates can be a telltale sign that your website needs to be redesigned. Users don't like things to be difficult, its one of the cardinal rules of online sales: Make things as easy a ...

    Chris Marentis/ Search Engine People Blogin SEO- 15 readers -