chris mchale

  • 4 Customer Marketing Strategies that Help Keep Our Clients Happy

    A few years back, WordStream CEO Ralph Folz was having his quarterly review meeting with our VP of Customer Success, Kristen Yerardi. What started off as a normal check-in turned into a huge wake-up call. “When we looked at the amount of money we spent nurturing prospects to become customers, we were embarrassed that we didn’t spend the same amount, or even remotely close to t ...

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