chris o'hara

  • Why most of today’s DMPs are broken

    The world’s largest marketers and media companies have strongly embraced data management technology to provide personalization for customers that demand Amazon-like experiences. As a single, smart hub for ...

    Econsultancy- 16 readers -
  • Why most of today’s DMPs are broken

    The world’s largest marketers and media companies have strongly embraced data management technology to provide personalization for customers that demand Amazon-like experiences. As a single, smart hub for ...

    Econsultancy- 19 readers -
  • A recipe for the MarTech Layer Cake

    Today’s “marketing stack” really consists of three individual layers. Data management contains all of the “pipes” used to connect people a ...

    Econsultancy- 26 readers -