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There is a debate among marketing and corporate communications professionals as to what is more engaging and important. Is it your company’s LinkedIn page or your company’s website? Undoubtedly I believe that it is your LinkedIn company page and here‘s why. Many people say that they have posted blogs and articles on their company website and very few people have read them let alone shared them.
Corny or admirable? You can either think that the new Singapore Land Transport Authority (SLTA) campaign is the corniest thing you have ever seen or admire the ambition in this cynical world to communicate thoughtfulness amongst commuters. Singapore is not short of campaigns that promote kindness, graciousness or thoughtfulness.
Many people say to me that they don’t generate any business through LinkedIn. I have a simple reply. You’re doing it wrong. There has also been some debate recently on the Econsultancy blog around whether Facebook is more effective than LinkedIn for B2B marketing. To counter this argument, here are five best practices to make the most of LinkedIn and achieve your business goals... 1.
As a marketer I shudder when I see a valuable communications channel like a LinkedIn company page being misused by non-marketing people such as human resources (HR). What a missed opportunity to engage, inspire and market your company. Would you let your HR team create your corporate website? Of course not.
The World Cup kicks off on June 12 and is a festival of football that Asia’s passionate fans will doubtless enjoy. Unfortunately every game kicks off at times between midnight and 6am here in Singapore which is going to mean some very sleepy Singaporean and Asian residents. Many brands are desperately trying to capture the attention of these passionate fans, both official spo ...