Chris Sherman

  • Wanted: Session ideas for SMX West

    We want your input to help us plan our upcoming SMX West conference, which will be taking place on March 13-15, 2018. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the absolute best way to improve your chances of being chosen is to get involved at this ...

    Chris Sherman/ Search Engine Landin SEO- 18 readers -
  • SEO ranking factors: What’s important, what’s not

    This week, Google celebrated its 19th birthday. A lot has changed in nearly two decades. Rather than relying primarily on PageRank to evaluate the quality of web pages, Google now uses a whole array of techniques to suggest a wide range of content in response to queries, from simple direct answers to multimedia audio and video files.

    Chris Sherman/ Search Engine Landin SEO Google- 18 readers -
  • Why going global is essential to your business

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Chris Sherman/ Search Engine Landin SEO- 11 readers -
  • New goodies for online retailers at SMX East

    If you’re an online retailer, you’re already ramping up for the busy holiday season ahead. The good news is that Google has rolled out several new features to AdWords to help with your shopping campaigns. As reported by Ginny Marvin on Search Engine Land, the new AdWords features include a new metric, called absolute top impression share, and a new diagnostics report lets ad ...

    Chris Sherman/ Search Engine Land- 21 readers -
  • How to test and perfect nearly everything in PPC

    Every successful advertiser knows that great headlines, powerful ad copy and compelling calls to action are the keys to conversion. But the only way to know that your ads are as effective as possible is to constantly test and refine them, to make sure they thoroughly resonate with your target audience. You can test anything and everything with your campaigns, and you should.

    Chris Sherman/ Search Engine Landin Paid Search SEO How To's- 18 readers -
  • Want To Speak At SMX East? Here’s How

    The agenda for our upcoming SMX East show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place on October 24 – 26 at Jacob K. Javits Convention Center in New York City. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about.

    Chris Sherman/ Search Engine Landin SEO How To's- 19 readers -
  • The big SMX Advanced preview

    Search Engine Land’s always sold-out SMX Advanced, the only search marketing conference designed exclusively for experienced search marketers, returns to Seattle June 12-14. Keep reading to find out what’s in store this year. Then register; fewer than 200 spots are left! New trends, new opportunities and new challenges Change is constant in search marketing.

    Chris Sherman/ Marketing Landin Paid Search SEO- 16 readers -
    Earlier about the same topic:
  • The big SMX Advanced preview

    Search Engine Land’s always sold-out SMX Advanced, the only search marketing conference designed exclusively for experienced search marketers, returns to Seattle June 12-14. Keep reading to find out what’s in store this year. Then register; fewer than 200 spots are left! New trends, new opportunities and new challenges Change is constant in search marketing.

    Chris Sherman/ Search Engine Landin Paid Search SEO- 20 readers -
  • Wanted: Session ideas for SMX East

    We want your input to help us plan our upcoming SMX East conference, which will be taking place on June 14-15, 2017. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the absolute best way to improve your chances of being chosen is to get involved at this p ...

    Chris Sherman/ Search Engine Landin SEO- 21 readers -

About the author

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  • Chris Sherman
  • Founding editor, SearchEngineLand; VP Programming, Search Marketing Expo. Longtime search observer; occasional pundit. Interesting followers.
  • 44 posts by Chris Sherman
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