Chris Silver Smith

  • Google thaws (a little) on defamation cases

    Google’s recent freeze on granting defamation removal requests has thawed a little. Even so, the company’s actions around harmful and dishonest items attacking the reputations of individuals and organizations continue to be mystifyingly inconsistent. In this column, I’ll share some facts and thoughts on how defamation victims should proceed given the current environment.

    Chris Silver Smith/ Search Engine Landin SEO Google- 23 readers -
  • 10 domain name secrets to repair your online reputation

    If you’re trying to repair your personal reputation online, chances are you have already figured out that you might need one or more websites devoted to your name to help displace something negative in the search results. Beyond setting up, what other options are there? Here are a few secrets that may help you get the search results all shiny again with less effo ...

    Chris Silver Smith/ Marketing Land- 28 readers -
  • 10 reasons not to pay reputation-attack sites for removals

    The Costs of Online Reputation Management – Paying for Sites to Remove Reputation Damage – Image By Chris Silver Smith © Copyright 2016. All rights reserved. There are many instances where sites purposefully publish content that damages a person’s reputation, including mugshots, arrest records, divorce records and consumer complaints, as well as the m ...

    Chris Silver Smith/ Marketing Land- 23 readers -
  • How ignoring online reputation can destroy your PPC campaign

    There is an attitude among digital marketers that pay-per-click advertising is easier to master than other types of online marketing. Unfortunately, taking a shortcut to prominence can go hand-in-hand with laziness, leading to a disregard for everything else online. This is a hidden cost — ignoring online reputation can be destroying your PPC campaigns. Let me explain.

    Chris Silver Smith/ Marketing Land- 19 readers -
  • Composition of an online reputation dream team

    If you are the victim of an online reputation attack, you might wonder what you could do about it if you had substantial resources to get the very best-in-class help. Would it be one person/company you would hire, or a few handfuls? What would be the makeup of an online reputation “dream team?” I’ve worked on a few of these, so I’ll provide some insider information.

    Chris Silver Smith/ Marketing Land- 14 readers -
  • 10 tactics for handling haters on Facebook

    Whether your business has felt the brunt of a major online reputation issue or not, it’s not unusual for all organizations to face some negativity on social media. And when it’s on Facebook, the impact feels more intense, since it can show up very visibly alongside your brand’s presence. Here are a handful of tactics for managing Facebook haters, if or when they may show up.

    Chris Silver Smith/ Marketing Landin Social Facebook- 33 readers -