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The Costs of Online Reputation Management – Paying for Sites to Remove Reputation Damage – Image By Chris Silver Smith http://argentmedia.com © Copyright 2016. All rights reserved. There are many instances where sites purposefully publish content that damages a person’s reputation, including mugshots, arrest records, divorce records and consumer complaints, as well as the m ...
There is an attitude among digital marketers that pay-per-click advertising is easier to master than other types of online marketing. Unfortunately, taking a shortcut to prominence can go hand-in-hand with laziness, leading to a disregard for everything else online. This is a hidden cost — ignoring online reputation can be destroying your PPC campaigns. Let me explain.
Recently, the chancellor of the University of California, Davis was placed on leave following reports that the institution had hired online reputation management (ORM) consultants to “scrub” web references about student protesters getting pepper-sprayed by campus police. News stories around the scandal make it clear: The ORM industry itself is facing a serious reputation crisis.
If you are the victim of an online reputation attack, you might wonder what you could do about it if you had substantial resources to get the very best-in-class help. Would it be one person/company you would hire, or a few handfuls? What would be the makeup of an online reputation “dream team?” I’ve worked on a few of these, so I’ll provide some insider information.
Whether your business has felt the brunt of a major online reputation issue or not, it’s not unusual for all organizations to face some negativity on social media. And when it’s on Facebook, the impact feels more intense, since it can show up very visibly alongside your brand’s presence. Here are a handful of tactics for managing Facebook haters, if or when they may show up.
Your business may be humming along blissfully doing commerce when it gets hit by the inevitable online reputation attack. It may come from left field; it may be a very atypical experience for your company. And you may discover you weren’t ready for it. It could be prominent and could immediately start eroding your business’s bottom line.
As an Online Reputation Management (ORM) specialist, I frequently get asked by potential clients what’s possible for their cases — mainly, “Is it possible to get this defamation or this terrible thing about me deleted off the internet?” The answer is a qualified “Yes,” depending on the circumstances. Read on to get an idea of how reputation repair works.
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A few weeks ago, I attended the “Protecting Your Brand From Online Fraud, Infringement & Other Emerging Threats” session at SMX East and was pleased to learn a few new techniques and tidbits from some experts at their individual online reputation crafts. Here’s my recap of that session. The session was moderated by Matt Van Wagner, president of Find Me Faster, and it sta ...
The bible tells us in James to confess our sins to one another and to pray for one another. I am a sinner, and a hopeless one at that. In no way do I meet the expectations of God for my life. I fall short of all his commands and I choose to disobey him repeatedly at my own consequences, which is why I am in such need of a savior like Jesus.
For those with online reputation crises, the internet is a hostile and damaging place. When one is attacked online, it can negatively affect one’s ability to get a job, make new relationships or attract new customers. While individuals may fight defamation, it’s quite costly and requires cooperation of websites to remove the malicious content.
If your reputation hasn’t been damaged in some way online, then you may never have thought about whether search engines could be responsible. After all, they seem pretty neutral in many ways — other people create Web pages, images, videos and social media posts, and search engines merely display the content for associated keyword searches. But there’s a lot more going on than meets the eye.
Today, I’m bringing you the latest scuttlebutt in Advanced Technical SEO, from a session at SMX Advanced moderated by Barry Schwartz with presentations from the following industry veterans: Jenny Halasz, President and Founder of JLH Marketing Christine Smith, Technical Lead at IBM Search Marketing Maile Ohye, Engineer with Google’s Senior Developer Programs I believe the majority of technical .
Some of the work my search marketing agency does is “Online Reputation Management” — or, it might be more accurate to call it “Online Reputation Repair.” We sometimes work to help individuals and companies to try to make a better impression in search results when their names are searched upon. In this case, that involves a homicide.
I recently attended the “Advanced Link Auditing & Best Practices For Acquiring Authoritative Links” session at SMX Advanced, moderated by Elisabeth Osmeloski and with presentations provided by Ruth Burr Reedy, Megan Geiss, and Michael Nguyen. There’s probably no more controversial topic in search engine optimization (SEO) circles than link development.
There may be no more sensitive online reputation topic than business reviews and ratings. Companies have threatened to sue customers over reviews and fire employees who get negative Yelp reviews. Michelin-rated chefs have allegedly even committed suicide when faced with losing a star rating. Because businesses live and breathe based on their star ratings in Google and Bing, ...
Google is combining Street View images, neural network analysis, and a reverse Turing Test via reCAPTCHA to analyze the exteriors of storefronts. Welcome to the 21st century, where you may need to perform “optimization” on the real-world exterior of your stores to help ensure the best rankings in Google! While at SMX Milan last month, colleague Luca Bove, in his presentatio ...
Is your local business ready for Black Friday and the Cyber Mondays after? The biggest shopping days of the year are coming up fast, but there are still things you can do to prepare and pump up your sales further. Here are a few Local SEO quick-hitters that can improve your performance in 2014. Everyone is aware of Black Friday — the day after Thanksgiving when tons of cons ...
The recent Google Pigeon update appears to have provided a bit of a traffic upswing for Internet Yellow Pages (IYPs) and other online business directories, at the cost of individual local businesses’ site rankings in many cases. In order to cash in on this new paradigm, businesses must once again return to the yellow pages as a source of customer referrals.
Google is constantly refining its search engine algorithm in an effort to root out spam and improve the search experience for users. Over the years, this refinement process has largely rewarded those employing ethical search engine optimization (SEO) practices, as it is no longer easy to "cheat" the system with manipulative, blackhat SEO tactics.