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While 86 percent of companies are comfortable marketing with social tools, only 41 percent use social tools for communicating with customers. Many organizations use social media for marketing, but not for personalized communication. So how social is social media, really, if there is no dialogue with customers? Here are some more sobering facts about customer experience and soc ...
Amongst social media professionals, it is assumed that increasing organic reach and Facebook engagement is a matter of embedding your posts with images. A Google query reveals 40 million articles written about this subject, with most pundits advising social media managers to pepper their Facebook pages with images.