christi olson

  • Let’s get visual: Shopping from within images

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO- 13 readers -
  • The value of search across the modern consumer decision journey

    As disruptive technologies reshape the digital marketing landscape, advertisers are scrambling to stay relevant and top of mind with consumers. In this shifting landscape, paid search continues to evolve outside of the traditional search format as an omnipresent influencer throughout the entire consumer decision journey.

    Search Engine Landin SEO- 24 readers -
  • 2016 in review: Insights for search marketers from Bing Ads

    2016 marked another year of staggering growth in search as it continues to infuse our lives with more answers, more intelligence and more meaning. It was a year of voice searches, digitized consumer decision journeys, omnichannel shopping, chatbots and disruptive technologies that jolted us forward.

    Search Engine Landin SEO- 26 readers -
  • Using shopping assistants to fill your shopping carts, online

    This year, I decided to up my Black Friday and Cyber Monday game by researching my purchases in advance, so I knew exactly what deals to be on the lookout for based on what I planned to buy for my friends and family. To keep myself organized, I tested a Shopping Assistant (developed by my employer as a Microsoft Garage project) to help me track the products I was researching ...

    Marketing Land- 15 readers -
  • ‘Tis the season: 6 ways to prepare for holiday shoppers

    For marketers, Christmas isn’t just one day a year — months of planning and weeks of meticulous optimization precede our celebration of the holiday season. For many retail businesses, it’s sink or swim during the holiday season, and they are moving from the planning to implementation phases of the holiday season now, with Black Friday just a few weeks away.

    Search Engine Land- 14 readers -
  • Rethinking today’s attribution problem in digital marketing

    Attribution is the science behind assigning values to individual touch points throughout a customer’s decision journey. It’s not only a key driver in how we currently optimize marketing campaigns, but attribution is also used for media mix modeling and developing media budgets. Herein lies the problem: marketers tend to look at attribution within our own channel silo, so it’ ...

    Search Engine Landin SEO- 23 readers -
  • Search takes to the cloud as users engage with new actions

    Hold on tight! Search is continuing to evolve, from queries typed into a search box on a desktop to a conversational experience using more natural language on a mobile device. A far cry from its early days, search is now pervasive, always with us no matter where we are: on our phones, in our cars, on our game consoles and on our TVs.

    Search Engine Landin SEO Google- 16 readers -