christi olson

  • Developing YOUR audience targeting strategy

    We all know that remarketing is a powerful tool for connecting (and reconnecting) with online audiences — especially those customers that come close to converting, then change their minds. But there is much more to remarketing than abandoned shopping cart visitors, which is why I’ve been saying for the last several years that every campaign could and should be an RLSA campaign.

    Search Engine Landin SEO Google- 15 readers -
  • An introduction to conversational commerce and bots

    Conversations. We seem to be talking about talking an awful lot these days — and that’s no surprise, considering the advances in artificial intelligence, machine learning and natural language processing that have made interactions with technology more conversational and human. It’s leading the way to conversations about how businesses can, could, will and should be using bot ...

    Marketing Landin SEO- 16 readers -
  • Let’s get visual: Shopping from within images

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: Pick your favorite event and attend! http ...

    Search Engine Landin SEO- 15 readers -
  • The value of search across the modern consumer decision journey

    As disruptive technologies reshape the digital marketing landscape, advertisers are scrambling to stay relevant and top of mind with consumers. In this shifting landscape, paid search continues to evolve outside of the traditional search format as an omnipresent influencer throughout the entire consumer decision journey.

    Search Engine Landin SEO- 32 readers -
  • 2016 in review: Insights for search marketers from Bing Ads

    2016 marked another year of staggering growth in search as it continues to infuse our lives with more answers, more intelligence and more meaning. It was a year of voice searches, digitized consumer decision journeys, omnichannel shopping, chatbots and disruptive technologies that jolted us forward.

    Search Engine Landin SEO- 29 readers -
  • Using shopping assistants to fill your shopping carts, online

    This year, I decided to up my Black Friday and Cyber Monday game by researching my purchases in advance, so I knew exactly what deals to be on the lookout for based on what I planned to buy for my friends and family. To keep myself organized, I tested a Shopping Assistant (developed by my employer as a Microsoft Garage project) to help me track the products I was researching ...

    Marketing Land- 15 readers -