Christian Arno

  • Social Media Fails: How Not to Ruin Your Campaign

    It seems like everyone’s into social media marketing these days. Social marketing budgets are set to double over the next five years, although there continues to be a certain amount of confusion about exactly what a campaign can and should be expected to achieve. On the one hand, social media has given businesses a whole new way to engage with their customers.

    Christian Arno/ Search Engine Journalin Social How To's- 14 readers -
  • Leaping towards localisation: Worldwide sales in 2014

    As we draw towards the end of the year, it’s always interesting to review what products or services sold well to whom around the world. It’s also a time when we try to foresee opportunities for the next year ahead. I’m a big believer in learning from the market, in order to be best-placed to deliver according to its demands.

    Christian Arno/ Econsultancy- 3 readers -
  • 3 Localization Tips for Exporting to Russia or the CIS Countries

    Exporting used to be seen as something only large corporations and specialist entrepreneurs could do. Now, globalization and the unstoppable growth of the Internet have combined to make international markets more accessible than ever before to anyone with the drive to get out there. Russia and the former Soviet Republics making up the Commonwealth of Independent States (CIS) ...

    Christian Arno/ Search Engine Journalin SEO- 4 readers -
  • Why global retailers are taking a multichannel approach

    Costco and Zara are two of the latest Western brands to open online stores in China via Alibaba’s Tmall marketplace. They’re hoping to follow the success of companies such as Apple, Burberry and Marks & Spencer which have used this route to reach millions of consumers. With ecommerce growing fast around the world, more British and American companies are shifting their focus overseas.

    Christian Arno/ Econsultancyin Social Paid Search- 5 readers -
  • Why global retailers are taking a multichannel approach

    Costco and Zara are two of the latest Western brands to open online stores in China via Alibaba’s Tmall marketplace. They’re hoping to follow the success of companies such as Apple, Burberry and Marks & Spencer which have used this route to reach millions of consumers. With ecommerce growing fast around the world, more British and American companies are shifting their focus overseas.

    Christian Arno/ Econsultancyin Social Paid Search- 2 readers -
  • How Social Media Automation Can Save You Time and Money

    Not too long ago, the extent of most small businesses’ online strategies involved deciding what their website should look like. Now there are far more things to consider. There is the question of SEO to help boost you up the results pages. There’s content marketing, e-commerce options, and—increasingly—the valuable but time consuming task of social media marketing.

    Christian Arno/ Search Engine Journalin Social How To's- 6 readers -