christian st. jacques

  • Starbucks stirs the heart: Strength in the Brand Story

    Seth Godin reminds us, “Great stories agree with our worldview. The best stories don’t teach people anything new. Instead the best stories agree with what the audience already believes and makes [them] feel smart and secure when reminded how right they were in the first place.” Back in September, Starbucks rolled out its first global brand campaign via YouTube called “Meet Me at Starbucks”.

    Portent, Inc- 16 readers -