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  • How to Optimize Video for Different Social Media Channels

    Social video: it’s kind of a big deal. People watch more than 100 million hours of video on Facebook every single day, and YouTube reaches more viewers in the coveted 18- to 49-year-old demographic than any cable network in the United States. Snapchat has been reported to have 10 billion video views every day.

    Hootsuitein Social SEO How To's- 15 readers -
  • 6 Social Media Video Formats Marketers Need to Try

    There’s no question that social video has become a critical part of online marketing. After all, Facebook alone has 8 billion video views per day, and Bloomberg reported that Snapchat had 10 billion video views per day as of April 2016. That’s not even counting all the other social media video formats on channels like Instagram, Twitter, and YouTube.

    Hootsuitein Social- 12 readers -
  • Facebook Messenger: The Complete Guide for Business

    Would you ignore a channel with 1 billion active monthly users? If your brand is not currently using Facebook Messenger, that’s exactly what you’re doing. If you think messaging apps are just for personal communications, consider this: Nielsen’s Facebook Messaging Survey showed that messaging ranked second out of nine possible modes of communication with business, and that 53 ...

    Hootsuitein Social- 15 readers -
  • 5 Surprising Ways to Optimize Your Facebook Ads

    You probably know by now that advertising your business on Facebook is no longer an option, no matter which demographic you’re marketing to. There have been rumblings in the media that younger people are moving away from Facebook, making the granddaddy of social networks a site primarily for, well, granddaddies. But it’s simply not true.

    Hootsuitein Social- 13 readers -
  • 7 Key Strategies to Write Clickable Content for Every Social Network

    Let’s be clear right upfront: this post is not about clickbait—that dubious practice of pulling in clicks by withholding information (“you’ll never believe what happened next!”) or misleading readers (“lose 30 pounds by eating this one weird food!”). Instead, it’s about crafting quality social media content that provides clear value and compels readers to click through to your ...

    Hootsuitein Social Content- 16 readers -
  • How to Use WeChat for Business: A Guide for Marketers

    Imagine, if you will, a country of more than 1.3 billion people with no access to Facebook, Instagram, or Twitter. Now imagine that more than half of those people—846 million, to be precise—are using one online social service to chat and share with friends, read news, play games, track their fitness goals, make voice and video calls, shop online, and even pay for lunch. This is not a fantasy.

    Hootsuitein How To's- 16 readers -
  • What is Social Selling and Why Should Your Brand Care?

    Social selling: by now you’ve certainly heard of it, but you may not be entirely sure what it means. Is it the same as social media marketing? (No.) What about social media advertising? (Nope, that’s something else altogether.) So just what is social selling? Is it simply one more digital buzzword soon to be relegated to the virtual dustbin of 2016? With sales professionals wh ...

    Hootsuitein Social- 20 readers -
  • A Long List of Twitter Statistics All Social Media Marketers Should Know

    When crafting a marketing strategy, data is your best friend. Knowing exactly who is using a particular social network—and what they’re looking for when they do—is key to creating a social presence that creates engagement, brand awareness, and even sales. Here, we dig deep to uncover all of the most important Twitter statistics for social media marketers, so you can plan and e ...

    Hootsuitein Social- 7 readers -
  • How to Use Twitter Ads: The Complete Guide for Business

    Since it launched 10 years ago, Twitter has become a prime way for people to interact with brands, from contests to customer service to Twitter chats and more. With 313 million active users, there are plenty of potential eyeballs out there for your brand messaging. But with 500 million Tweets sent per day, it can also be easy for your message to get lost in the noise.

    Hootsuite- 18 readers -
  • Social Media Advertising: The Complete Guide

    It’s no secret that digital advertising has become a key part of most marketing campaigns. Internet advertising spend overtook newspaper ad spending way back in 2013, and eMarketer predicts that it will overtake TV ad spending for the first time by the end of this year. The numbers are huge: an anticipated $72.

    Hootsuitein Social Display- 21 readers -
  • Influencer Marketing on Social Media: Everything You Need To Know

    You probably know that word-of-mouth is one of the most valuable forms of marketing out there: It’s been shown to influence 20 to 50 percent of all purchasing decisions. After all, potential customers are much more likely to be receptive to recommendations from a person they respect and trust than to ads or other corporate messaging.

    Hootsuitein Social- 19 readers -
  • Struggling to Find That Stat? Research Tips for Social Media Marketers

    Content may be king, but poorly researched content can make you look more like the court jester. Developing your research skills will ensure that your writing for content marketing and social sharing helps solidify your reputation as an expert in your field. But it’s a wild and woolly world of information out there, and it can sometimes be tricky to find the precise bit of dat ...

    Hootsuitein Social- 15 readers -
  • How to Use Periscope for Business: The Ultimate Marketing Guide

    It’s been more than a decade since social media became a common fixture in our lives. But the way we use social media in late 2016 looks very little like it did in late 2006. As our mobile devices have become ever-more powerful, social has increasingly become an “in-the-moment” activity, and social networks—and users—are embracing live video.

    Hootsuitein Social How To's- 10 readers -
  • Facebook Marketing: The Complete Guide

    Once a social network’s number of daily users climbs past a billion (yes, that’s billion with a “b”), it seems pretty safe to call it “pervasive”—and to consider it a critical part of your marketing strategy. Facebook is well past that figure, with 1.13 billion daily active users as of June 2016, including about 175 million daily users in the United States and Canada (compare ...

    Hootsuitein Social- 22 readers -
  • Twitter Bio Ideas to Increase Your Follower Count

    Ah, Twitter: Everyone’s favorite character-count taskmaster. If you’ve been using this most confining of social networks for any length of time, you’ve likely mastered some tricks to fit powerful messages into 140 characters or less. With all that mental energy going into trimming your Tweets to acceptable size, you may be neglecting another part of your Twitter presence that ...

    Hootsuitein Social- 8 readers -
  • Twitter Hacks: 21 Tricks and Features You Probably Didn’t Know About

    With 313 million monthly active users, Twitter is a huge social media network offering plenty of potential for meaningful connection. But with more than 500 million Tweets sent every single day, it can be tricky to stay on top of the most relevant content, get your Tweets seen, and maximize the time you spend on your Twitter activities.

    Hootsuitein Social- 8 readers -
  • Can I Use This Photo on Social Media? Understanding Image Copyright

    Has this ever happened to you? You’re crafting a social social media post. You’ve nailed the message you want to convey. You know that your post needs a photo to ensure maximum engagement, since photos increase Retweets by 35 percent, and Facebook posts with photos get both more Likes and more comments. In fact, you’ve already found the perfect image for your post.

    Hootsuitein Social- 14 readers -
  • LinkedIn for Business: The Ultimate Marketing Guide

    You may have heard that LinkedIn has 433 million users, 40 percent of whom check the platform every day. Those numbers are certainly substantial, but they aren’t the statistics that really matter for a business-oriented network like LinkedIn. What really matters is that one in three professionals in the world has a LinkedIn account, and 49 percent of key decision makers use Lin ...

    Hootsuitein Affiliate Social- 10 readers -
  • How to Get More Instagram Likes

    With 500 million monthly active users, Instagram is second in social media popularity only to Facebook, making it the photo-and-video-sharing network of choice for consumers and brands alike. Users upload more than 95 million photos and videos every day, and those posts garner 4.2 billion daily Instagram likes.

    Hootsuitein Social How To's- 15 readers -
  • Pinterest Ads: The Complete Guide for Business

    Since Pinterest ads only recently became available to small and medium-sized businesses, you may not have a fully developed strategy for advertising on this important social platform that reaches 100 million monthly active users. It’s time to change that. Pinterest is a social network that users often visit specifically to gather information about potential purchases: 93 perce ...

    Hootsuite- 9 readers -