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  • 31 YouTube Stats That Matter to Marketers

    The way we consume video is changing fast. Rather than gathering around the TV to watch our favourite shows, we’re gathering in virtual communities to share both short- and long-form video tailored exactly to our in-the-moment wants and needs. YouTube’s first video was uploaded on April 23, 2005. It has been watched more than 45 million times.

    Hootsuite- 8 readers -
  • How to Run a Successful Facebook Contest: Ideas, Tips, and Examples

    It’s an understatement of epic proportions to say there’s a lot of activity on Facebook every day. This biggest of the social networks has climbed to more than two billion users and 70 million Business Pages. So, how can your brand stand out from the crowd? According to a poll conducted by the Content Marketing Institute and ion interactive, 81 percent of content marketers sa ...

    Hootsuitein Social How To's- 15 readers -
  • How to Create Social Media Buttons For Every Major Network

    (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); = id; js.src = "//"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));Encouraging social sharing among your customers and fans can be a great way to extend your online reach.

    Hootsuitein Social How To's- 21 readers -
  • Land Your Dream Job in Social Media: Resume Template, Tips, Resources

    The nature of work is changing. As jobs in traditional sectors are lost to automation, entirely new careers paths are emerging in the social sphere. Data analysis from Pew Research Center shows that job categories requiring social, technical, and analytical skills are growing significantly faster than the average for all job categories. Image via Pew Research Center.

    Hootsuitein Social- 25 readers -
  • A/B Testing on Social Media: How to Do it with Tools You Already Have

    A/B testing as a marketing strategy goes way back to the days before the internet even existed, when direct mail marketers used it to conduct small tests on a tiny fraction of their contact lists before committing to the massive cost of printing and mailing a campaign. It was a time-consuming process, since they had to start their tests many weeks—or even months—in advance of a campaign launch.

    Hootsuitein Social How To's- 18 readers -
  • 8 Simple Ways to Generate Leads With Social Media

    Before we can talk about lead generation on social media, let’s define exactly what we mean when we talk about leads. Leads are, quite simply, potential customers who have expressed some interest in your product or company and have provided contact information you can use to follow up with more information.

    Hootsuitein Social- 28 readers -
  • Messenger Apps for Business: How to Use Chat for Marketing

    Mobile messaging is on the rise. More than 1.4 billion people used mobile messaging apps in 2016 according to eMarketer—an increase of almost 16 percent over 2015. According to Nielsen’s Facebook Messaging Survey, 59 percent of people use messaging apps more now than they did two years ago, and 56 percent expect to use messaging even more over the next two years.

    Hootsuitein Social How To's- 22 readers -
  • The Twitter Algorithm: What You Need to Know to Boost Organic Reach

    With more than 500 million tweets sent each and every day—and up to a record of 143,199 tweets in a single second—it’s easy to see how some important updates could get lost in the shuffle. Enter the Twitter algorithm, a mathematical formula that works in the background to help ensure that the most important tweets appear at the top of your timeline each time you log in.

    Hootsuitein Social How To's- 29 readers -
  • 8 Free Resources to Soundtrack Your Social Video Without Getting Sued

    If you’re posting social videos to YouTube, you should know that the site takes audio copyright very seriously. If you include music that doesn’t belong to you, your video will likely be taken down from the site, and after three “copyright strikes,” your account will be terminated—and you’ll be barred from creating a new account.

    Hootsuitein Social- 26 readers -
  • Silent Video: How to Optimize Facebook Video to Play Without Sound

    With more than a billion video views on Facebook every day, it’s clear that Facebook video is a key part of daily life for social media users. If you’re creating videos to help promote your brand, there’s one key strategy you need to keep in mind: scripting for silence. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

    Hootsuitein Social How To's- 13 readers -
  • How to Use UTM Parameters to Track Social Media Success

    Measuring the return on investment (ROI) of social is still the biggest challenge for social media marketers in North America, according to eMarketer. Perhaps it’s not surprising, then, that their second-biggest challenge is securing budget and resources. After all, if you can’t show the ROI, where’s the motivation to make the investment in the first place? The good news is th ...

    Hootsuitein Social How To's- 21 readers -
  • A Social Video Toolkit to Save You Time and Money

    If you aren’t already incorporating social video into your marketing strategy, it may well be the technical side of things that’s holding you back. After all, while 84 percent of professional marketers have recently used video marketing, according to Animoto, only 55 percent of small and medium-sized business owners have done so.

    Hootsuitein Social- 16 readers -
  • 15 Social Video Metrics that Really Matter

    Tracking your metrics is an important part of developing, measuring, and refining your social media strategy and your social ads. The same principle applies to social video. With videos on various social networks racking up billions of views per day and more than 70 percent of U.S. marketers planning to use social video ads, you need to measure and refine your social video str ...

    Hootsuitein Social- 23 readers -
  • Snapchat Ads: The Complete Guide for Business

    With more than 150 million daily active users watching 10 billion videos per day, Snapchat has a highly engaged audience that’s becoming simply too big to ignore. In this complete guide to Snapchat advertising, we’ll look at some key ways to use Snapchat ads to connect with fans and build your brand identity on this powerful social platform Bonus: Download a free guide that r ...

    Hootsuitein Social- 17 readers -
  • Using Facebook Lead Ads to Grow Your Business—7 Smart Ideas

    More than half of the 324.5 million people in the United States use Facebook—eMarketer estimates that 171.4 million Americans will use the social network at least monthly in 2017. And if that number sounds big, keep in mind that about 85 percent of Facebook users actually live outside of the United States and Canada; the social network has a total of 1.86 billion monthly active users worldwide.

    Hootsuitein Social- 20 readers -
  • How to Optimize Video for Different Social Media Channels

    Social video: it’s kind of a big deal. People watch more than 100 million hours of video on Facebook every single day, and YouTube reaches more viewers in the coveted 18- to 49-year-old demographic than any cable network in the United States. Snapchat has been reported to have 10 billion video views every day.

    Hootsuitein Social SEO How To's- 23 readers -
  • 6 Social Media Video Formats Marketers Need to Try

    There’s no question that social video has become a critical part of online marketing. After all, Facebook alone has 8 billion video views per day, and Bloomberg reported that Snapchat had 10 billion video views per day as of April 2016. That’s not even counting all the other social media video formats on channels like Instagram, Twitter, and YouTube.

    Hootsuitein Social- 25 readers -
  • Facebook Messenger: The Complete Guide for Business

    Would you ignore a channel with 1 billion active monthly users? If your brand is not currently using Facebook Messenger, that’s exactly what you’re doing. If you think messaging apps are just for personal communications, consider this: Nielsen’s Facebook Messaging Survey showed that messaging ranked second out of nine possible modes of communication with business, and that 53 ...

    Hootsuitein Social- 20 readers -
  • 5 Surprising Ways to Optimize Your Facebook Ads

    You probably know by now that advertising your business on Facebook is no longer an option, no matter which demographic you’re marketing to. There have been rumblings in the media that younger people are moving away from Facebook, making the granddaddy of social networks a site primarily for, well, granddaddies. But it’s simply not true.

    Hootsuitein Social- 21 readers -