christina newberry

  • Land Your Dream Job in Social Media: Resume Template, Tips, Resources

    The nature of work is changing. As jobs in traditional sectors are lost to automation, entirely new careers paths are emerging in the social sphere. Data analysis from Pew Research Center shows that job categories requiring social, technical, and analytical skills are growing significantly faster than the average for all job categories. Image via Pew Research Center.

    Hootsuitein Social- 20 readers -
  • A/B Testing on Social Media: How to Do it with Tools You Already Have

    A/B testing as a marketing strategy goes way back to the days before the internet even existed, when direct mail marketers used it to conduct small tests on a tiny fraction of their contact lists before committing to the massive cost of printing and mailing a campaign. It was a time-consuming process, since they had to start their tests many weeks—or even months—in advance of a campaign launch.

    Hootsuitein Social How To's- 18 readers -
  • 8 Simple Ways to Generate Leads With Social Media

    Before we can talk about lead generation on social media, let’s define exactly what we mean when we talk about leads. Leads are, quite simply, potential customers who have expressed some interest in your product or company and have provided contact information you can use to follow up with more information.

    Hootsuitein Social- 27 readers -
  • Messenger Apps for Business: How to Use Chat for Marketing

    Mobile messaging is on the rise. More than 1.4 billion people used mobile messaging apps in 2016 according to eMarketer—an increase of almost 16 percent over 2015. According to Nielsen’s Facebook Messaging Survey, 59 percent of people use messaging apps more now than they did two years ago, and 56 percent expect to use messaging even more over the next two years.

    Hootsuitein Social How To's- 19 readers -
  • 8 Free Resources to Soundtrack Your Social Video Without Getting Sued

    If you’re posting social videos to YouTube, you should know that the site takes audio copyright very seriously. If you include music that doesn’t belong to you, your video will likely be taken down from the site, and after three “copyright strikes,” your account will be terminated—and you’ll be barred from creating a new account.

    Hootsuitein Social- 18 readers -
  • How to Use UTM Parameters to Track Social Media Success

    Measuring the return on investment (ROI) of social is still the biggest challenge for social media marketers in North America, according to eMarketer. Perhaps it’s not surprising, then, that their second-biggest challenge is securing budget and resources. After all, if you can’t show the ROI, where’s the motivation to make the investment in the first place? The good news is th ...

    Hootsuitein Social How To's- 19 readers -
  • A Social Video Toolkit to Save You Time and Money

    If you aren’t already incorporating social video into your marketing strategy, it may well be the technical side of things that’s holding you back. After all, while 84 percent of professional marketers have recently used video marketing, according to Animoto, only 55 percent of small and medium-sized business owners have done so.

    Hootsuitein Social- 16 readers -
  • How to Optimize Video for Different Social Media Channels

    Social video: it’s kind of a big deal. People watch more than 100 million hours of video on Facebook every single day, and YouTube reaches more viewers in the coveted 18- to 49-year-old demographic than any cable network in the United States. Snapchat has been reported to have 10 billion video views every day.

    Hootsuitein Social SEO How To's- 21 readers -
  • 6 Social Media Video Formats Marketers Need to Try

    There’s no question that social video has become a critical part of online marketing. After all, Facebook alone has 8 billion video views per day, and Bloomberg reported that Snapchat had 10 billion video views per day as of April 2016. That’s not even counting all the other social media video formats on channels like Instagram, Twitter, and YouTube.

    Hootsuitein Social- 20 readers -
  • Facebook Messenger: The Complete Guide for Business

    Would you ignore a channel with 1 billion active monthly users? If your brand is not currently using Facebook Messenger, that’s exactly what you’re doing. If you think messaging apps are just for personal communications, consider this: Nielsen’s Facebook Messaging Survey showed that messaging ranked second out of nine possible modes of communication with business, and that 53 ...

    Hootsuitein Social- 18 readers -
  • 5 Surprising Ways to Optimize Your Facebook Ads

    You probably know by now that advertising your business on Facebook is no longer an option, no matter which demographic you’re marketing to. There have been rumblings in the media that younger people are moving away from Facebook, making the granddaddy of social networks a site primarily for, well, granddaddies. But it’s simply not true.

    Hootsuitein Social- 18 readers -
  • 7 Key Strategies to Write Clickable Content for Every Social Network

    Let’s be clear right upfront: this post is not about clickbait—that dubious practice of pulling in clicks by withholding information (“you’ll never believe what happened next!”) or misleading readers (“lose 30 pounds by eating this one weird food!”). Instead, it’s about crafting quality social media content that provides clear value and compels readers to click through to your ...

    Hootsuitein Social Content- 23 readers -
  • How to Use WeChat for Business: A Guide for Marketers

    Imagine, if you will, a country of more than 1.3 billion people with no access to Facebook, Instagram, or Twitter. Now imagine that more than half of those people—846 million, to be precise—are using one online social service to chat and share with friends, read news, play games, track their fitness goals, make voice and video calls, shop online, and even pay for lunch. This is not a fantasy.

    Hootsuitein How To's- 22 readers -
  • What is Social Selling and Why Should Your Brand Care?

    Social selling: by now you’ve certainly heard of it, but you may not be entirely sure what it means. Is it the same as social media marketing? (No.) What about social media advertising? (Nope, that’s something else altogether.) So just what is social selling? Is it simply one more digital buzzword soon to be relegated to the virtual dustbin of 2016? With sales professionals wh ...

    Hootsuitein Social- 25 readers -