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  • How to Use Periscope for Business: The Ultimate Marketing Guide

    It’s been more than a decade since social media became a common fixture in our lives. But the way we use social media in late 2016 looks very little like it did in late 2006. As our mobile devices have become ever-more powerful, social has increasingly become an “in-the-moment” activity, and social networks—and users—are embracing live video.

    Hootsuitein Social How To's- 8 readers -
  • Facebook Marketing: The Complete Guide

    Once a social network’s number of daily users climbs past a billion (yes, that’s billion with a “b”), it seems pretty safe to call it “pervasive”—and to consider it a critical part of your marketing strategy. Facebook is well past that figure, with 1.13 billion daily active users as of June 2016, including about 175 million daily users in the United States and Canada (compare ...

    Hootsuitein Social- 18 readers -
  • Twitter Bio Ideas to Increase Your Follower Count

    Ah, Twitter: Everyone’s favorite character-count taskmaster. If you’ve been using this most confining of social networks for any length of time, you’ve likely mastered some tricks to fit powerful messages into 140 characters or less. With all that mental energy going into trimming your Tweets to acceptable size, you may be neglecting another part of your Twitter presence that ...

    Hootsuitein Social- 8 readers -
  • Twitter Hacks: 21 Tricks and Features You Probably Didn’t Know About

    With 313 million monthly active users, Twitter is a huge social media network offering plenty of potential for meaningful connection. But with more than 500 million Tweets sent every single day, it can be tricky to stay on top of the most relevant content, get your Tweets seen, and maximize the time you spend on your Twitter activities.

    Hootsuitein Social- 6 readers -
  • Can I Use This Photo on Social Media? Understanding Image Copyright

    Has this ever happened to you? You’re crafting a social social media post. You’ve nailed the message you want to convey. You know that your post needs a photo to ensure maximum engagement, since photos increase Retweets by 35 percent, and Facebook posts with photos get both more Likes and more comments. In fact, you’ve already found the perfect image for your post.

    Hootsuitein Social- 10 readers -
  • LinkedIn for Business: The Ultimate Marketing Guide

    You may have heard that LinkedIn has 433 million users, 40 percent of whom check the platform every day. Those numbers are certainly substantial, but they aren’t the statistics that really matter for a business-oriented network like LinkedIn. What really matters is that one in three professionals in the world has a LinkedIn account, and 49 percent of key decision makers use Lin ...

    Hootsuitein Affiliate Social- 8 readers -
  • How to Get More Instagram Likes

    With 500 million monthly active users, Instagram is second in social media popularity only to Facebook, making it the photo-and-video-sharing network of choice for consumers and brands alike. Users upload more than 95 million photos and videos every day, and those posts garner 4.2 billion daily Instagram likes.

    Hootsuitein Social How To's- 8 readers -
  • Pinterest Ads: The Complete Guide for Business

    Since Pinterest ads only recently became available to small and medium-sized businesses, you may not have a fully developed strategy for advertising on this important social platform that reaches 100 million monthly active users. It’s time to change that. Pinterest is a social network that users often visit specifically to gather information about potential purchases: 93 perce ...

    Hootsuite- 6 readers -
  • Instagram Bio Ideas for Business

    While you might already have developed a strategy for your Instagram posts, you may be neglecting a critically important element of your Instagram strategy. Your Instagram profile creates the first impression of your brand and is the backbone of your Instagram presence. It’s also your only chance to provide a clickable link anywhere on Instagram.

    Hootsuite- 8 readers -
  • 12 Twitter Accounts That Will Make You a Better Writer

    What exactly is a “good writer”? Most folks who made it through the first few years of primary school can write. In fact, in a text-fueled world, just about everyone is writing—and writing, and writing—every single day. (When’s the last time you used your phone to actually make a phone call?) But there’s a big difference between texting your mom and crafting a professional mess ...

    Hootsuite- 6 readers -
  • Top Twitter Demographics That Matter to Social Media Marketers

    Twitter is 10 years old this year, making one of the grand-daddies of the social networking family. The platform’s 313 million monthly active users send more than 500 million Tweets every day. More importantly for marketers, Twitter users are actively discovering and interacting with businesses through the social network.

    Hootsuite- 7 readers -