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When you post on your business’ Facebook page, a follower has so many ways they could respond. They could share the post, comment on it or like/love/wow it. But more often than not? They do nothing. Between Facebook algorithm changes and the amount of information everyone encounters daily, it has become increasingly challenging to get the attention of social media users.
We’re big fans of #MondayMotivation around here. If you go to our various Dex Media social platforms (Facebook and Twitter, for example), you’ll notice nearly every Monday we post a quote. I mean, who doesn’t love an uplifting quote to get them going on a Monday? I’m the one who selects these quotes, and I take that job very seriously.
How much more memorable are visuals, compared to text? One oft-referenced answer is that people remember visuals 6 times better than text— which was referenced in Buffer’s article on the anatomy of a perfect blog post and led to a lot of great discussions. After reviewing the original research, it’s clear that pictures are more memorable than words.
Halloween is on the horizon, so let’s talk horror stories and how to avoid them! AllDayPA created this fun infographic on nightmare business practices. Click through the infographic to read an enlarged version of it. Her ...
How much more memorable are visuals compared to text? One oft-referenced answer is that people remember visuals 6 times better than text—an answer referenced in Buffer’s article on the anatomy of a perfect blog post and an answer that led to a lot of great discussion. After reviewing the original research, it’s clear that pictures are more memorable than words.
Sometimes it’s easy to forget that blogs, social media and e-newsletters don’t exist for their own sake. If you’re a small business, ultimately they exist to lead someone to buy your products or services. So what happens once a person clicks on your tweet/Facebook post/e-newsletter link? They hit your landing page. Now you need to convert them.
A Twitter Story of Our Chicago Marketing Event August 28, 2015 - Posted by Christine Landry to Local Marketing We had an amazing turnout for our Chicago Marketing Success Seminar at City Winery — 219 participants! The panel included: Barry Moltz, radio host, entrepreneur and author Faith Murphy, Director of Channel Management and Small Business Sales at Yahoo Ben Tyson, Senior Partner Traine.
Live-Tweeting an Event? Here’s How To Do It Right. July 27, 2015 - Posted by Christine Landry to Social Media We hold these great events on marketing for small businesses — I’ve talked about them here before. (Next up: Events in Chicago and Seattle!) Recently, I created a best practices sheet for employees tweeting on behalf of the company at these events, and it occurred ...
8 Need-to-Know Tips from our Small Business Marketing Event July 6, 2015 - Posted by Christine Landry to Business Matters/ Local Marketing We’re criss-crossing the nation holding free Marketing Success Seminars for small business owners! Our latest event was held in Baltimore and included our always dynamic moderator Barry Moltz (pictured here with participants) and this fine panel: Small b.
The Importance of Saying Thank You June 22, 2015 - Posted by Christine Landry to Business Matters Recently, I ordered a running armband. It arrived — with a thank you note for my purchase. It was the old-school kind of thank you, on heavy stock paper and in an envelope. It made me smile — and got me thinking about how far a simple “thank you” can go to improve customer relations.
I’m going to give praise where it’s due: This is an amazing infographic. There are so many tiny ways to boost a social media post, and they vary from Facebook to Twitter to Pinterest and s ...
10 Tips from Our Marketing Success Seminar May 22, 2015 - Posted by Christine Landry to Business Matters We’re going to toot our own horn just a bit here — but only because it’s information we know small business owners would like to hear. Dex Media hosts regular FREE marketing seminars for small business owners, and we held our most recent one May 19 in Dallas.
10 Easy Ways to Grow Your Social Presence Now February 20, 2015 - Posted by Christine Landry to Social Media You know the old saying, “If you build it, they will come”? (Yes, from Field of Dreams.) It absolutely does not apply to social media. If you create a social profile, your next task is to let people know you exist because in all honesty, most won’t go out there and search for you.
Are E-Newsletters Over? February 18, 2015 - Posted by Christine Landry to Email Marketing Here’s a quick answer: No. And in all likelihood, you as a small business owner should have one. Granted, everyone is inundated with email these days so on the surface it may seem that the email newsletter’s day has passed.
Social media and blogging can be challenging for any profession to navigate, but it may be trickiest for lawyers. After all, it’s not simply a matter of likes and shares for them; they also have to consider legal ramifications. Josh Camson, Criminal Defense Attorney at CamsonRigby, LLC in the Greater Pittsburgh area, discusses the potential benefits and pitfalls of lawyers p ...
Sure, vintage signage is fun to look at — they have unusual typeface and punctuation that’s just so charming to our modern eyes — but when I took a look at small business signs from the past, I was surprised to see there were lessons to learn from them too. So let’s take a look at five small business signs, spanning from 1888 – 1928.
What Your Customer Will Look Like in 2015 December 19, 2014 - Posted by Christine Landry to Business Matters As a small business owner, I’m sure you’re well aware just how quickly our world is changing. Once not too long ago, most of your interaction with customers likely took place in your store or office, but these days you have to be prepared to answer their emails, conn ...
The holidays aren’t only good for business. They’re also great for social media because everyone online is abuzz with the spirit of the Christmas and Hanukkah season. Get in the spirit yourself. Holiday chee ...
In social media, there are the numbers that matter, and there are the numbers we tout. In fact, the numbers are touted for us because they’re visible for all to see. Take, for example, this selfie Ellen Degeneres took at the Oscars. We know it was the most popular tweet of all time because we can look at the numbers and see. I’m not saying these numbers don’t matter.
Social media is a two-way street. There’s the message you put out about your business, and the message that others put out about you. There are all different ways a customer might choose to discuss your business online, and it could be good chatter or bad. Here are four rules to responding to your Twitter audience. 1.