- Our Blog
Today, people with decent writing skills can start a blog. But if your purpose is to build a brand, attract a large crowd, and make money along the way, then blogging can be a daunting challenge. Keep in mind that, as a professional blogger, you need to learn different skills aside from writing and editing.
WordPress is undeniably the most popular Content Management System or CMS that helps DIY-bloggers build the site of their dreams. Unfortunately, its popularity also made it vulnerable to numerous security exploits. Plugins, for example, can be compromised due to code vulnerabilities and cause harm if installed to your WordPress blog.
As a blogger, you deserve to be compensated for all the work you have put in building and marketing your blog. Unfortunately, monetization never comes easy with any online endeavor. Blogging, in particular, requires you to generate a steady stream of traffic to make it sustainable. Apart from the lack of traffic, below are the most common reasons why you are not reaping the fu ...
So you invested hundreds and perhaps even thousands of dollars on SEO. Your blog is attracting traffic like public transit during rush hour. Your traffic stats are high, and so is the bounce rate. Apparently, people who visit are not hanging around to read your posts, subscribe or follow. Essentially, despite the traffic, your conversion rate is embarrassingly low.
Most bloggers are obsessed with driving traffic to their sites. However, high traffic is pretty much useless if the bounce rate of the site is high and the conversion rate is low. Traffic stats do not indicate how popular or useful your blog is in retaining traffic. You need to consider your conversion rate to understand the profitability of your blog.
Writing articles can take its toll on even the most productive writers and bloggers. As content creators, bloggers are fully aware of their responsibility to write unique and actionable content for their audience. It is through their articles that they are able to communicate their ideas to their readers, which in turn reciprocates by becoming your subscriber or client, depend ...
You could argue that when it comes to writing, the essence is far more important than the presentation. But although this principle might work for textbooks and novels, it won’t for online blogs. Keep in mind that design is a major factor in user experience. Design affects the growth of your readership.
In a perfect world, you would have no blogging client problems. Your clients would consistently be thrilled with your work, and your job would be fulfilling 100 percent of the time. Unfortunately, life as a freelancer does not always work out the way you would like. Clients get demanding. They can get mad when you set reasonable ground rules and might even threaten non-payment.
Traffic is not the only measure of the success of a blog or website. You also need to look at the conversion rate and other indicators of user engagement to determine the overall profitability of your blog. As far as conversion rate goes, one of the focal points of online marketers is the effectiveness of landing pages.
As marketers, we like to think we create all the impact. But we live in a world where users increasingly focus on social intentions, content, and comments from their peers. Social influence has to be an essential part of any marketing effort because app users and site visitors now expect to see social proof in place.
The success of any online enterprise always revolves around one thing: user experience. Bear in mind that the online audience is pickier than you might think. They want relevant information to be presented in an organized fashion, they want the colors to be easy on the eyes, and they want your site’s navigation to be seamless.
In affiliate marketing, high ranking quality content does not matter if customers are not enticed to click the affiliate link. At the end of the day, affiliate marketing is about making sales and earning commissions to compensate for the effort you put into building a website, promoting it to the right audience, and producing compelling content.
Monetization is an inescapable aspect of blogging that often takes the fun out of the activity itself. Sure, there are those who are genuinely satisfied whenever they write and publish a new piece. However, you cannot really call a blog “lucky” if it does not, at the very least, capture the attention of online readers.
Establishing a successful online enterprise is a long journey, and building your site the right way is just half the battle. With lots of online brands smartening up by observing the best digital marketing practices to help promote their sites to the right audience, it is time to take a different route of getting your message across your target market to expedite the growth of your business.
There are 5 hosting facts every blogger should know, but which are easy to overlook if you are a newcomer to the blogosphere. One of the first steps you need to take when building a blog is to register and host your very own domain. However, many newbies breeze through this process and overlook the importance of choosing a quality web host.
As a blog owner, it is imperative that you make the most out of your digital assets. Since you are likely to have a limited budget, you have to be ROI-oriented and pursue new methods to maximize the value of everything you invest on. This includes your content. In the world of digital marketing, content means everything. It is the lifeblood of any marketing strategy – inbound or outbound.
Content has been hailed as king when it comes to SEO and digital marketing for the past several years. It is true that relevant content is the key to pushing your site’s visibility further. It is also the primary building block that you use for every facet of your online business – from marketing emails to link-building.
In this viral age, we are witnessing the reign of memes, “Vines”, and other forms of highly shareable content in social media. These have become powerful marketing tools that can drive big traffic to any website or blog. As a blogger, remember that making a website is just half the battle for attaining online success.
So you have built a landing page for your site that observes the best practices to maximize your conversion rate. After having the page published for a period, you must be asking yourself – Are visitors clicking on that big button slapped on your page? Are they filling out your sign-up form? How are they behaving towards your page? Are they reading from top to bottom or do they ...
You may have blog posts lying around for years, the kind of blog posts that attracted lots of traffic but have failed to sustain the high volume of visitors over time. You may have other posts that you feel make up some of the best content you have ever produced, only to not attract the amount of traffic you expected.