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While some small business owners love marketing and others would prefer to do anything but marketing, the reality is you need to get the word out about your business. If you don’t, you risk being among the 50 percent of small businesses that fail within their first five years. For that reason alone, marketing shouldn’t be something you consider optional.
You may have heard that yesterday, Google launched a beta version of a new email product called Inbox. So what is this Inbox thing? What does it mean for Gmail users? And what does it mean for small business marketing? Let’s get one thing out of the way first: Inbox does NOT replace Gmail. If you have a Gmail account right now or you have Gmail users on your email marketing lists, don’t worry.