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Please note, this is content written in association with Single Platform. All small businesses need to know how to create a consistent online presence. 54% of small businesses currently have a website, but this isn’t nearly enough if you want to create an effective web presence in order to approach potential customers.
In which we describe what an exact match domain (EMD) looks like, how they can manipulate search rankings and why you should avoid them. What is an exact match domain (EMD)? An EMD is a domain name that precisely matches a search query that will likely drive traffic to your website. For instance, if you call your website BuyCheapJeansOnline.com.
To all of our readers and anyone else who has swung by accidentally thinking that this is an actual search engine (you’ll be surprised at how often this happens; you won’t be surprised at their most popular search terms ...
You can now check whether a shop, bar or restaurant is busy right at this very moment with Google’s new real-time view. There are few other tweaks and improvements to aid the search experience too, as outlined below. Most of them designed to keep you out of the cold and away from Black Friday frenzy for as long as possible.
Google is adding more store visits data to AdWords distance reporting, available when measuring geographic performance of your ads. At the moment you’re able to view your ads’ performance based on different locations, revealing the places your customers are located and the locations they’re most interested in visiting.
When you need to redirect a website or individual webpage to a different location, there are a number of different tactics you can employ. Each comes with their benefits and their problems, but if implemented correctly with best practice in mind, you shouldn’t need to worry too much. In this guide we’ll be focusing on 301 redirects, 302 redirects and canonical tag options, di ...
By presenting an animated gif of everybody screaming and crying? By turning off its search engine (and by extension the entire internet) so everyone can just be with their loved ones and not think about the world post 9th November? Or by just hosting some classic re-runs of The Simpsons (circa 91 – 98) in order to keep everyone’s blood pressure at a healthy, non-panic attack triggering level.
Last week we published the ninth instalment of our complete guide to Google ranking factors. It concentrated on outbound links and how and why these affect your site’s ranking. This week, we tackle backlinks. What is a backlink? A backlink is link from a third party website, back to your own. These can also be called ‘inbound’ or ‘incoming’ links.
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week, mobile internet use takes over desktop across the globe, Instagram introduces yet more shopping options and Bing reveals search habits immediately after a presidential debate.
Look, it’s November. There’s no getting around the fact that for the next 52 days you’re going to be pounded with Christmas stuff. This is your life now. But you’re marketers, YOU CHOSE THIS. It’s an established fact that Christmas no longer begins when supermarkets start stocking up on Quality Street, it begins when John Lewis releases its Christmas advert.
Last week we published the eighth instalment of our complete guide to Google ranking factors. It concentrated on internal links, as well as the best way to use anchor text and hub page or category optimisation. This week, outbound links! 1) An outbound link is a ‘vote of confidence’ to the site you’re linking to, and you will be passing along some of your own site’s ranking power.
It’s the moment we’ve been waiting for. All us mobile-first proponents have been sat patiently rubbing our hands and saying “you’ll see, just you wait and see!” to anyone within hearing distance – but now we have the proof. Mobile internet use is now more popular than desktop the whole world over. To be honest, it was an easy prediction to make.
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week, good news for YouTubers but bad news for Vine stars and anyone who wants a bit of privacy. Twitter kills Vine Sad news for those with short attention spans, Twitter is killing off Vine, the six second video app it purchased a couple of years ago.
According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side ads back in February. More advertisers have also started to use Google’s new extended text ads, accounting for 29% of search spend in September. These stats are taken from Kenshoo’s latest analysis of more than 750 billion impressions, 13 billio ...
Last week we published the seventh instalment of our complete guide to Google ranking factors. It concentrated on site-level signals, such as HTTPS, speed, mobile friendliness and structured mark-up. This week, we’re looking at internal links (before we tackle the much more unwieldy subjects of outbound links and backlinks).
Today we’re going to take a look at the basic building block of not just SEO, but your very web presence itself: the humble URL. Does the structure of a URL (or uniform resource locator for pointless trivia fans) matter to SEO? Yes it does, in fact there are many best practices you should consider when creating a URL for your content.
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have brand new Google search data for the holidays, an update to Analytics 360, the introduction of a ‘mobile first’ search index and a lovely stock photo of a dog with a newspaper.
Presenting a guide to carrying out all the on-page checks that webmasters and SEOs need to carry out to ensure a website is optimised for search. This checklist will bring together a lot of already published content from the site in one place, and there will be links to more detailed guides throughout.
Last week we published the sixth instalment of our complete guide to Google ranking factors. It concentrated on trust signals, authority and expertise, paying particular attention to Google’s Page Quality Rating. This week we move away from on-page content, and dive into site-level factors. 1) HTTPS HTTPS adds an additional layer of security to a standard HTTP protocol by enc ...