Christopher Ratcliff

  • Guide to 301 redirects and canonical tags

    When you need to redirect a website or individual webpage to a different location, there are a number of different tactics you can employ. Each comes with their benefits and their problems, but if implemented correctly with best practice in mind, you shouldn’t need to worry too much. In this guide we’ll be focusing on 301 redirects, 302 redirects and canonical tag options, di ...

    Christopher Ratcliff/ Search Engine Watch- 9 readers -
  • Guide to Google ranking factors – Part 10: backlinks

    Last week we published the ninth instalment of our complete guide to Google ranking factors. It concentrated on outbound links and how and why these affect your site’s ranking. This week, we tackle backlinks. What is a backlink? A backlink is link from a third party website, back to your own. These can also be called ‘inbound’ or ‘incoming’ links.

    Christopher Ratcliff/ Search Engine Watch- 9 readers -
  • Five most important search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week, mobile internet use takes over desktop across the globe, Instagram introduces yet more shopping options and Bing reveals search habits immediately after a presidential debate.

    Christopher Ratcliff/ Search Engine Watch- 11 readers -
  • Guide to Google ranking factors – Part 9: outbound links

    Last week we published the eighth instalment of our complete guide to Google ranking factors. It concentrated on internal links, as well as the best way to use anchor text and hub page or category optimisation. This week, outbound links! 1) An outbound link is a ‘vote of confidence’ to the site you’re linking to, and you will be passing along some of your own site’s ranking power.

    Christopher Ratcliff/ Search Engine Watchin SEO Google- 8 readers -
  • Five most important search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week, good news for YouTubers but bad news for Vine stars and anyone who wants a bit of privacy. Twitter kills Vine Sad news for those with short attention spans, Twitter is killing off Vine, the six second video app it purchased a couple of years ago.

    Christopher Ratcliff/ Search Engine Watch- 10 readers -
  • Paid search click-through rates have risen 38%

    According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side ads back in February. More advertisers have also started to use Google’s new extended text ads, accounting for 29% of search spend in September. These stats are taken from Kenshoo’s latest analysis of more than 750 billion impressions, 13 billio ...

    Christopher Ratcliff/ Search Engine Watchin Paid Search- 11 readers -
  • Google comes under fire for its privacy policy change

    Earlier this year, Google made a change to its privacy policy that is now drawing criticism from privacy proponents. As detailed by ProPublica, Google “quietly erased [the] last privacy line in the sand” by allowing for data it collects on its services to be combined with DoubleClick. Previously, Google’s privacy policy read: “We will not combine DoubleClick cookie informat ...

    Christopher Ratcliff/ Search Engine Watchin Social Google- 9 readers -
  • SEO best practice guide for URLs

    Today we’re going to take a look at the basic building block of not just SEO, but your very web presence itself: the humble URL. Does the structure of a URL (or uniform resource locator for pointless trivia fans) matter to SEO? Yes it does, in fact there are many best practices you should consider when creating a URL for your content.

    Christopher Ratcliff/ Search Engine Watchin SEO- 11 readers -
  • Google Index set to go ‘mobile-first’ within months

    As if you haven’t experienced enough turbulence in the last few months, what with the release of Penguin 4.0 and the proliferation of AMP through organic SERPs, Google has announced that it will soon be splitting its index between mobile and desktop. Speaking at Pubcon last week, Google’s Webmaster Trends Analyst Gary Illyes stated that Google will create a separate mobile ind ...

    Christopher Ratcliff/ Search Engine Watchin Google- 25 readers -