Chuck Price

  • 2016 guide to free online SEO training courses

    All of the SEO knowledge with NONE of the expense. Online education is big business. That includes the digital marketing space. Scores of people are pushing online training programs promising to turn students into ‘SEO Rockstars’. Here’s the good news. You can learn most, if not everything, taught in these courses for FREE. I’ll even share the ‘secret sauce’ that nobody ever tells you about.

    Chuck Price/ Search Engine Watchin SEO- 13 readers -
  • Is Penguin 4.0 coming in March 2016?

    In early December, Google announced “With the holidays upon us, it looks like the penguins won’t march until next year.” I’ll be the first to admit that I’m no Tom Hanks, but could this be a clue – the Da Google Code? Well, regardless of the actual timing, Penguin 4.0 isn’t far away. There hasn’t been an official Penguin update, for over a year now.

    Chuck Price/ Search Engine Watch- 19 readers -
  • Using Kickstarter for SEO: a case study

    Kickstarter is an internet phenomenon, launching countless projects and products over the past few years. The site occupies a lot of Google real estate, with more than 845,000 keywords appearing in the top 100 Google organic search results. To put that in perspective, it would take close to $2m per month in paid traffic to get the same visibility.

    Chuck Price/ Search Engine Watchin SEO- 21 readers -
  • Gaming Google in 2015

    I recently read a blog post in which the author claimed, "The days of gaming Google are over." What an absurd statement. If you are an SEO, gaming Google is what you do. As long as Google uses algorithms to serve up search results, there will always be a way to exploit it. The polite term that we use to describe such exploitation is search engine optimization.

    Chuck Price/ Search Engine Watch- 26 readers -
  • Protect It or Lose It: 7 Tips for Maintaining Your Brand Reputation

    You've probably heard the axiom, "The best defense is a good offense." That's especially true on the Internet. Online reputation management should begin long before a crisis dictates it. 1. Be Proactive: Monitor with Google Alerts Google Alerts is a great tool for monitoring brand mentions. If there is a discussion or review of your brand, you will know about it and you will ...

    Chuck Price/ Search Engine Watch- 14 readers -
  • 5 Ways to Make Your Small Business Rock the Web

    The days of David and Goliath having an equal opportunity at driving web traffic are long gone. It is especially hard for small business owners. For these entrepreneurs, time is at a premium and marketing budgets are tight. Desperate to compete, they often fall victim to SEO scammers. Instead of a traffic boost, many wind up in worse shape, dealing with a manual penalty or an ...

    Chuck Price/ Search Engine Watch- 19 readers -
  • Does Thumbtack + Google Ventures = Conflict of Interest?

    A couple of weeks ago, Thumbtack.com was nailed with a manual penalty by Google. They had violated one of the Webmaster Guidelines; “Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link.

    Chuck Price/ Search Engine Watch- 25 readers -
  • Linkophobia: Fear of Link-Building

    The link-building debate never seems to end. A small part of me hopes that my organic search competitors buy into the "link-building is dead" hype, but of course, anyone who ignores link-building in 2015 does so at their own peril. Google spokespeople are masters at the art of fear, uncertainty and doubt. The search giant's webmaster trends analyst John Mueller is no exception.

    Chuck Price/ Search Engine Watch- 9 readers -
  • The Myth of the Penguin "Penalty"

    Penguin is not a Penalty – it’s an algorithm. The distinction between having your website impacted by a manual penalty vs. triggering an algorithm is an important one to understand. I’m constantly amazed by the amount of confusion and misunderstanding that surrounds Penguin. I’m equally surprised at some of the conclusions drawn by people regarding the steps necessary to get ...

    Chuck Price/ Search Engine Watch- 29 readers -
  • 2015 Guide to Free SEO Training Courses Online

    My Twitter feed is filled daily with someone or another putting out the word that "We’re Hiring!" It would appear that there is a massive gap in SEO skills vs. SEO jobs available. Perhaps LinkedIn was right when naming SEO/SEM as the fifth "hottest skill" of 2014. If you’re in a big city, the competition is fierce. If you’re in a small town, the talent pool runs shallow.

    Chuck Price/ Search Engine Watchin SEO- 27 readers -
  • Is SEO Still Worth It in 2015?

    It’s that time of year again – time to finalize the operating budget for 2015. In my corporate life, I found that marketing budgets were often the most "fluid" of all expense items. That’s a nice way of saying it was frequently the first place to cut. I think I know why marketing and advertising are favorites among bean counters looking for places to "cut expenses.

    Chuck Price/ Search Engine Watchin SEO- 12 readers -
  • A Quick Start Guide to Schema – Your Competitive Edge

    Did you know that that more than one-third of Google’s search results include a rich snippet with information derived from Schema.org? Despite the high percentage of rich snippets found in Google search results, Searchmetrics found that only 0.3 percent of all websites are using this microdata. On top of that, pages using these tags have better organic rankings in Google.

    Chuck Price/ Search Engine Watch- 15 readers -